Google unveiled multi-search in April 2022 as a brand-new beta tool that offers consumers a unique approach to finding what they're looking for. Anyone struggling to identify the precise keywords to utilize while conducting an online search will benefit greatly. Users can increase their search capabilities by combining text and picture search methods.
How Google Multi-search Works
In Google Lens, multi-search lets users simultaneously search using text and images. They can narrow their search by adding information about the impression they're looking for using this function.
Users merely need to launch the Google App on their iOS or Android phones to perform a multi-search. They can take a screenshot or choose one in the gallery by tapping the Lens camera symbol. By swiping up and tapping the "+Add to your search" button, they can add text to the search query. The Google app will then show relevant results.
How Google Multi-search Affects SEO
Google’s webmaster and trend analyst emphasizes that multi-search is still a relatively new idea. He underlined that there are benefits to having website photos, aided by WordPress speed optimization services, show up in search results.
On the other hand, some specialists contend that multi-search affects SEO. They maintain that as Google Lens develops and becomes more widely used, it forces digital marketers to reevaluate their content and image strategies. For instance, it could be wise to confirm that Google Lens multi-search genuinely displays the company's photographs. The search engine can find and display the website's images to users using multi-search if the images are indexed.
This new feature allows users to broaden their search, which amplifies a 'company's SEO-related tasks. Check out this infographic by Digital Marketing Philippines to learn more about Google's newest feature.