Ghostwriting for Websites

DIGITAL MEDIA GHOST
Ghostwriting

SEO Writing is a crucial aspect of many websites, both large and small. The more engaging and well-written your website is, as well as being visually attractive and easy to navigate, can go a long way towards increasing your traffic and improving your search engine results. However, ensuring that a website is interesting without getting bogged down in technical jargon or overly verbose language can be difficult. 

It takes practice to write in an engaging manner that will keep people clicking around on your site – but ghostwriters do it every day! Plus when you hire an experienced ghostwriter they will often be able to communicate directly with designers, marketing experts or web developers about how best to present content. So what exactly is ghostwriting for websites?

In addition to the cushy, regular blogging gig every writer wants, there’s a lot of writing that happens around websites, both upon their creation, and when they are routinely redesigned or updated.

Who do you think writes the welcome message and initial site description on the home page? Who writes the “About” info? Who crafts the bios of dance teachers, musicians, carpenters, lawyers, and realtors? Magical elves and fairies called ghostwriters, that’s who.

What else might you be called to write for a newly designed or revamped website?

• Practice group descriptions for law firms
• Class descriptions for a community college
• General information pages for any number of local businesses, from dance studios to electricians to pest control

These types of assignments aren’t going to give you an author credit on the website, but depending on the business you may be allowed to use excerpts to get additional work.

Most webmasters only deal with the design end of things, and leave the writing to the business owner – who hopefully is smart enough to hire you.

Help your business promote itself with a ghost!

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