Ghostwrite Excellent Social Media Statuses

by Cris Yeager
DIGITAL MEDIA GHOST
Ghostwriting

There's no doubt that social media can be a powerful tool to promote your business. However, the majority of consumers trust recommendations from friends and family over any other form of advertising, according to research from Salesforce. The importance of ghostwriting status updates for a brand's social media account can have an incredibly positive effect on a business, both in terms of audience reach and engagement, as well as in terms of brand authority.

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If you are tasked with ghostwriting social media statuses for a client, there are proven methods that will make your work easier. With these tips, you will be able to craft a more personal and authentic status without sounding unprofessional or informal. You can ensure that your ghostwritten social media statuses will be worth the time and effort you put into them by following these tips. Your writing skills will also impress the reader!

Create a social media strategy
If a business wants to be effective on social media, it must have a strategy in place that addresses its target audience, what kind of content they want to see, and how often. You can then create content to appeal to your client by asking for engagement data from each platform. But please, don't stop there. Communicate with the company's social media manager or a social media expert to ensure they're monitoring social activity and engaging with their audience regularly. It is possible to curate some incredible content with the help of the social manager.

Social media status engagement success
To run a successful business in today's technological world, they need to take special care with how they communicate online. This includes double-checking what they post online and considering how each status update can help or hinder their brand. As a result, it's necessary to have a ghostwriter who understands social media and knows how to produce engaging content. Following are a few tried and tested strategies of ghostwriting to use on your social media:

Facebook
Facebook content should be entertaining, shareable, and informative. When ghostwriting, you take on the persona of the brand and write as if you were the business - just as you would if you were writing content on any other client's behalf. If your content aligns with your company's voice, the task of creating it will take less time. You can complete an entire month's worth of posts in one go, but also keep these thoughts in mind:

• When running a Facebook campaign, using a variety of post types is more effective, so use photos, infographics, text, gifs, memes, blog posts, press releases, and links.
• Short posts typically outperform long ones, with posts around 40-80 characters getting the most attention.
• When you ask for feedback or opinions, people are more likely to engage.
• It doesn't matter which content is relevant to your brand, Facebook users don't like being blatantly advertised to, so if you want to keep your followers engaged, consider posting about other things than just your business. Make sure you stick to niche-related topics.
• Use images so readers can more easily skim content when text isn't something they want to spend their time on. Whether it is just a text post or a post with graphics, Facebook will make the algorithm easier to navigate if you convert your post into a graphic.

Twitter
Posting on social media is only good as the content it contains. An interesting post will not be remembered easily if it doesn't have anything to say. To write better social media content or tweets, you should use succinct, easy-to-understand words. Here are some tips:

• If you want to succeed on Twitter, you should begin the tweet with the most important information to grab the reader's attention.
• Based on our stats, people appreciate tweets with more than 240 characters, so you may need to create a new tweet thread to get the same information out in more than 280 characters.
• You can use free online tools like Bitly to shorten your links and save space.

Instagram
You need a compelling piece of content to make a great Instagram post, but what if you don't have the time? To encourage an interactive experience, your words are important on Instagram. These tips will help:

• Let your introduction really resonate. A whopping 2,200 characters can be added but just make sure not to write over 125 characters under your photo to get your audience to keep scrolling.
• Sending emojis to draw people's attention to what they want to talk about. Emojis on Instagram is really effective.
• Keep your hashtags on topic. You can only use up to 30 hashtags, but make sure that you aren't just adding what's popular to the list. Popular hashtags, broad hashtags, and branded hashtags in addition to niche-specific ones are the key.
• Instagram is still a little finicky when it comes to breaking up long paragraphs. There is an extra step involved in adding a space between paragraphs. The extra step can save you time because long blocks of text are hard to read. Tap Enter, then enter another space, then tap Enter again.

LinkedIn
LinkedIn is an online network that connects business professionals and brands, which you should use as a hub for publishing content. These are a few pointers for elevating a LinkedIn presence of a client:

• LinkedIn's long-form content performs well. As a result, you will need to invest more time and be patient with your message. Maintain professionalism and organization at all times.
• You can place hashtags at the beginning or end of your post on LinkedIn. The point is that you need to include some relevant hashtags.
• If you're sharing content, make sure it's branded so that you get credit when it's shared. Professionals share industry updates, studies, research, infographics, and infographics.

Pinterest
Although Pinterest is in many ways focused on the image rather than the text, the right description can make all the difference! Like other social platforms, such as Facebook and Twitter, you should write posts on Pinterest that reflect your images, not describe them. Take inspiration from Pinterest pins that relate to your topic by searching for them. Here are some other great tips:

• It's a good idea to be detailed and use relevant keywords in your description. You can use up to 500 characters in a post, but don't overdo it.
• Take a professional tone with your writing; phrases like jargon and abbreviations are not appreciated by the Pinterest readership. Remember to spell and capitalize and avoid colloquial language. Contrary to what some might think, Pinterest isn't a site for only teenagers looking for artsy-fartsy graphics.
• Using hashtags on Pinterest is optional (though useful). In a few years, hashtags were viewed as an unsocial practice. Although hashtags can now be searched and appear in chronological order, Pinterest is still largely driven by keywords, not hashtags, so results containing keywords will not display hashtags. Pinning hashtags doesn't harm because they are also keywords.

Make ghostwritten social statuses soar!
Don't feel embarrassed or ashamed when you hire a writer to assist with micro-content; view it as additional writing tasks! While ghostwriting for brands, capture their tone like always and turn your ideas into engaging posts that will reach new audiences and grow engagement! Are you ready to write some social media updates for a brand?

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