Get A Cutting Edge In SEO With These ‘On-Page’ and ‘Off-Page’ Optimization Tactics

by Sujain Thomas, Guest Contributor
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To align SEO with the ways of search engines, you must optimize the website features to make it search engine friendly. On-page and off-page optimization make websites compatible with search engines and often people want to know which would be more important to get the right results.  It all depends on what you want to achieve.
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Off-page optimization
SEO is helpful for building brands by gaining the confidence of the audience, getting close to them and then building relationships that generate trust in the brand. When the audience trusts the brand, it helps to build authority that places the brand as a leader in its niche.  To achieve the goals, you must engage in various public relations activities that take place beyond the website which means the off-page optimization strategies would just be fine.

On-page optimization
When you intend to make websites attractive to both search engines and users for earning high ranks in search results by enhancing visibility, you must focus on enhancing the features and functionalities of websites. It means that you must take upon page optimization measures. Since you must keep search engines and the audience in good humor and be highly acceptable to both, you must use on the page as well as off page optimization techniques to achieve the overall marketing goals under the guidance of SEO expert Alex Furfaro.

Having got some idea about the scope of on page and off page SEO, we will now focus on some easy to implement tactics that should give you mileage in your optimization efforts.

Use more infographics
The way you create content plays an important role in determining user engagement. Long informative content is useful but might not work well always because sometimes it can be taxing on the patience of the audience. If you are sure that viewers would find the content relevant and interesting but do not want to take chances then as an easy way to making it more attractive is to focus on the style of presentation.

Instead of relying on text-based presentation with some images interspersed in between, present it more graphically with the help of infographics.  For presenting content in an organized manner by focusing on the crux of the topic by using text and visuals in a balanced way, there is hardly anything better than infographics. Viewers can quickly identify the relevant portions of content that interests them that enhances their interest in gathering the right information very quickly.  Since most of the audience use mobile devices, infographics are very attractive for consuming information on the go.

Give emphasis to guest posting
To hold a position of authority in your business niche and to build relationships with peers, well-wishers, and influencers across the industry segment, nothing works as well as guest posting.  In addition, it perfectly complements the efforts of link building. Indeed, you must work hard and use your best skills in public relations to forge close ties with owners of some authoritative websites so that they agree to upload your content as a guest contributor. Even if your content is worthy of finding a place on any high-quality website and others may agree about it, it needs some persuasion and coaxing to get things through even if it means waiting for some time. Guest posting provides wide exposure to content and helps to build a respectable and reliable online entity.

Be active on social media
Building relationships with customers are the topmost consideration for marketers because the longer you can continue with it, better would be the business returns. When customers enjoy a good relationship with you, it makes them feel special, and they tend to become your loyal supporter, ready to help in spreading the business. Having a strong social media presence helps businesses to achieve all this with ease, and therefore it becomes almost mandatory that you extend your business across various social media platforms by creating social media profiles for your business. To encourage website visitors to move between the website and social media profiles conveniently, incorporate social media buttons on the website.  Use your social presence to interact with customers more closely and regularly to keep them engaged by replying to queries promptly and participating in debates.

Go beyond social media
Although social media enhances the opportunities of interacting with customers closely, you must not become complacent but try to expand the opportunities by joining forums and platforms to reach out to prospective customers and nurture them closely so that they turn buyers in future.  Quora and Reddit are ideal for demonstrating your knowledge and authority as you can answer questions and share good information that the audience appreciates, and the move helps to gain more popularity.
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While conversing with people on these platforms leave a link to your website in the posts tactfully so that it generates traffic. ​

Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.