In case you're not familiar with what a sales funnel is, here is an easy way to understand definition for you:
The process a visitor takes in order to invest in your product, offer, or service.
Now the reason why sales funnels can be so powerful is that they are also great at eliminating distractions.
If you've ever seen a sales letter or video sales letter before then you'll know what I'm talking.
Sales letters usually only have a few options:
This greatly differs from a website because websites tend to have many more distractions.
Let me give you an example and say that a website owner wants to make sales on their website.
Here are many of the distractions a visitor might have to dodge in order to simply just get to a sales letter:
And that's only beginning to scratch the surface (as I didn't mention welcome mats or even popups).
Sales funnels don't have any of that.
Just hard-hitting sales copy and a call to action button (like Buy It Now).
And yes websites can be stripped of many of the distractions you see above, but how often do you come across a site like that?
Let's move onto the other side of the battle now.
Websites are often seen as your main portal for your brand and are perfect when it comes to getting your audience to know, like, and trust you.
It's like being a teacher except that millions of people across the world are now your students.
So while websites might certainly serve more purposes than funnels, they also have a lot of great benefits too:
The last one is really important.
But if websites have so many powerful features, are they really worth "saying no" to?
Let's wrap up this post and get to the conclusion.
Should You Say No To Websites?
There's certainly been a lot of back and forth when it comes to funnels and websites, but after using them for many years it's safe to say that you should utilize both.
Because I prefer getting the best of both worlds.
So when it comes to websites?
Then you'd be able to have sales funnels for:
Plus you can always connect these two where you take someone away from your site in order to:
So when all is said and done?
I think you should say YES to both websites and funnels.
How about you?
Feel free to leave a comment down below and let me know.
Thank you for reading.