E-commerce Article Writing - Unbelievable Do's

by ​Sydney Whitman, Guest Contributor

Modern customers are used to reading the same e-commerce articles and descriptions and are gradually losing interest in them. Therefore, there is a need to keep making important changes to e-commerce article writing in order to compel them to read the articles and take necessary action. The guide to creating interesting and unique engaging content is ever with us.  One of the usual mistake made by writers when writing product descriptions is by focussing on the products rather than selling them through the description to the target audience. ​

E-commerce Do's in Article Writing

A writer should therefore ask whether they will read the article in their free time or not. More about what writers should mind writing articles are given in this article. The objective here is to move and encourage business prospects to click the “buy” button through the following unbelievable do’s.
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​Answering the Five W’s (and How)
E-commerce writing should define: who the product targets, what product details makes the product unique, where the product will be used, when customers can use the product and why the product is worth buying. This should be well backed-up by how the product works to produce the promised benefits.

Linking up Features and their Benefits
More than just explaining how a product works and why people should invest in it, the writer should provide a detailed look on all the features listed in here and the benefits that will come with each one of them. Explanations should be made on why each of the features are important and what value they will bring in making the product effective.

Article Tone
The voice in the article is one of the most effective methods of having a competitive edge in the industry. The tone used in writing e-commerce articles helps a lot in determining the level of connection with the targeted audience. The approach should be light-hearted and goofy. Most importantly, it should match the product on sale as well as reflecting the mindsets of business prospects. The only reason why customers buy products is due to the description and the voice applied in the writing.

Free Buyer from Guilt
Every buyer has this guilt when it comes to spending their money. Therefore, it is important for the writer to reassure the customers that it is worth spending on the product. Reassurance can be made by letting customers know that it is a bargain, a one-time offer or by complimenting them for finding such a great deal. Further on that, the writer should highlight the various features that define the product.

Bullets Kill
Bullet points lists have worked well with readers, especially people who are considered to be potential customers.
People tend to remember a story line or visual content more than lists of text. The moment customers are done reading the e-commerce article, they will most likely forget the texts. Therefore, writers should learn how to paint an image of the products in the reader’s mind that would necessarily require a bullet list of qualities and benefits.

Appeal to the Imagination of the User
It is now proven that customers will most likely desire to own a product when they hold it first. So, how can this be achieved through e-commerce article writing? It should be through the choice of words in the article. Writers should their appeal to the reader’s imagination to make them envisage how it will be like to feel, touch and own the product. Let them see a need and how the product is coming in to address that need.  

The Bottom Line
The reader will only care if they find something special and out of the ordinary in an e-commerce article. Writers should therefore focus on appealing to the imagination of the user more than just describing the product feature and benefits. These are some of the most unbelievable do’s that will make readers take action and buy a product.
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About the author:
Sydney Whitman is a passionate academic coach. Her educational career started 7 years ago at homework service MyHomeworkDone.com. Now she's professional and receives positive feedback about her job.