by Kim Niemi
Every business has a busy season – or a few. It’s easy to promote what’s going on during peak times, but keeping your brand top-of-mind during the off-season can be challenging, but it can be done. Need an example?
AMC’s mega-hit series The Walking Dead returns this Sunday for its fifth season after a 28-week hiatus (not that anyone’s counting). How have they kept even their most obsessed fans from jonesing? A savvy marketing plan that continues to keep everyone up to their decaying eyeballs in content about the cult favorite.
And they're not doing anything you can't do.
Whether an official partnership or not, there’s clearly a symbiotic relationship between the AMC show and EW.com, which has posted daily stories about The Walking Dead (sometimes more than one) for the past three weeks.
Over the past three months they’ve written 61 total pieces about the show (excluding unrelated pieces where the show was merely mentioned, which would bring the tally up to 182 according to EW.com’s own count).
But there has been a steady stream of content from the show’s website as well. The PR and social media teams for The Walking Dead have not let fans forget about their favorite obsession for a moment by posting:
So what are the lessons here?
Which just goes to show that finding ways to talk about your brand even when nothing much is happening can create interest that will pay off when your seasonal events or promotions finally take place. If The Walking Dead can do it, so can you.
We’re counting down the ways we scare up traffic for your business. If you need us, reach out and #SayBoo!
IMAGE CREDIT: KIM NIEMI VIA DEAD YOURSELF APP