The hidden side of digital marketing.
In the realm of an online jungle, business owners must have to keep in mind that strong presence in the digital world is critical to the success. Digital marketing is an active promotion for your brand. Digital methods of marketing and communication are faster, versatile and streamlined. The good news is that the digital world has an equal amount of potential for both markets as well as consumers.
Why is digital marketing essential? Is it a rapidly growing force in the current marketing field, or is it set to be the future of marketing? Whatever the reason, it seems likely that very soon digital marketing will replace the traditional forms of marketing. Let's embrace the brave new world of digital marketing and digital consumption and have a look at the unforeseen role it is playing in growth and development of every business.
Before digging the ground deeper to understand this growing and very lucrative business opportunity let me explain what digital marketing is and what comes under the broad definition.
Digital marketing is an effective brand promotion strategy which makes the use of digital channels to reach wider audiences. This subcategory of marketing uses digital technology to place and sell products. This interactive marketing strategy help brands to understand the behavior of their customers. It includes search result ads, email ads and promoted tweets to anything that incorporates marketing with customer feedback in real time. The online marketing efforts under the umbrella of marketing include website, blog post, info graphics, interactive tools, social media channels.
Why is Digital Marketing Important?
Digital marketing is a double edge sword which you can use to attract customers and to generate revenues. It can help you to build the strong long lasting relationship with your customers, and at the same time, the evil reputation can harm the success and growth of your business. A Happy customer will help you, but unhappy customers will hurt you. Here is the list of some reasons which indicate the importance of digital media marketing for your business:
1. Digital Marketing Levels the Online Playing Field
Digital marketing provides small as well as medium and large size corporations an equal chance to compete and attract their share of the market. Today due to the emergence of internet and technology small companies have resources to perform sales and marketing process that was previously available to only large organizations.
If you are not devoting proper time and energy to digital marketing and using an ad-hoc approach of marketing without any defined strategy, then your competitor will eat your lunch.
2. Digital marketing is cost-effective
If you don't have many resources and a lot of capital for the investment, then it would be surprising to know that digital marketing is profitable. Your customers are online, and they can learn about things they want to buy through Facebook and Google search. It is something not only good for your pocket but also for your business at large. When it comes to competition Digital marketing levels the playing field. Now banner ads, pay per clicks, email, mobile and social media advertisements are achievable for you as they are for big rivals.
According to Garner’s Digital Marketing Spend report, 40% claims that they get considerable savings by leveraging the digital methods for promotion of their products and services. 28% of the business owners suggest they will shift marketing budget allocation from traditional media channels and will invest them into digital marketing tools and techniques.
3. Increased Conversions
If you are marketing online, it is easy to measure the success through measurement of the incoming traffic as it will get converted into subscribers, leads and sales. The business owner is optimizing their digital marketing campaigns to conversion optimization strategies.
4. Better Revenue and Better Return On Investment
Increase in your digital outreach can increase your revenue. Digital marketing help organizations to generate steady stream of traffic and converts it into sales and leads. According to Google companies leveraging digital marketing strategies have 2.8 times better revenue growth expectancy than those who are not making the use of digital marketing strategy. Moreover small and medium enterprises using digital marketing techniques have 3.3 time better chances of expansion regarding workforce and business. In short, the internet is a rocket fuel for the growth of small and medium enterprises.
5. Digital Marketing Increase the Reach, And It Is Quick
In this highly competitive global business environment where everyone wants to stay updated. There are very few people buying print news whereas a large number of people from every age group, generation, and socioeconomic environment are turning to their laptops, iPod, and Smart phones. Statistics reveal that a large part of a population is online. Digital marketing makes this awful lot of potential customer in your grasp.
Another most significant advantage associated with digital marketing is that it is quick. Your marketing is just a single click of a mouse away from you. You are in the driver's seat, and you have the power to control and ensure that the change of strategy in your mind can be instantaneously delivered to your customers and you don't need to involve sluggish and expensive middleman or distributors.
6. Digital Marketing Increase Online Visibility
From buying movie tickets to purchasing furniture for your home, now everything is online, and everything is on your fingertips. The Internet revolution has brought tremendous changes in our life. Therefore it is necessary for the business to recognize the significance of being online and make sure that they have the strong presence on the internet. Internet marketing expands visibility of the brand to the larger audience; therefore, it is beneficial for all types of businesses.
7. To Connect With The Customers
Digital marketing allows you to cut through the usual traditional types of marketing hype and connect directly with your customers to gain feedback and to know their experiences in real time. You can also update your customer about the latest moves and features introduced in a particular product, you can publicize the upcoming products and services, and you can even describe the forthcoming products and services to your audience. Digital media marketing allows you to engage and interact with current and prospective clients to build your brand to get fast access to honest feedback.
Real-time interaction with customers’ help brands build the strong relationship with existing and perspective customers and help in gaining trust.
8. Win the Competition
Digital marketing made it possible for brands to interact and sell through internet. More and more businesses were realizing the potential of digital media for success and growth and giving up their tradition ad-hoc marketing and advertising methods for digital marketing. They are focusing on SEO, Google Adwords or Social media. This is the reason why the intensity of competition is getting fierce in online jungle. Therefore it is important for makers to spend time and efforts to maintain the match against other small, local as well as significant online retailers. It is only possible when you make the proper use of internet and launch an effective digital marketing strategy.
9. Legitimate yourself
Your online market presence can tell your customers that you are active, dynamic and working to improve and to try hard to grow. Online market success builds trust, create positive word of mouth and enhance the credibility of an organization. In digital market, a customer can find social proof, social media signals and real testimonials from clients who have purchased the product or availed a service. So, legitimate businesses can win and retain a large customer base.
10. Build Reputation
In this highly competitive global business environment, your reputation and unique brand value is something which can help you to stay ahead of the game. It is impossible to survive for a company without trust and confidence of customers as well as employees. A good reputation has gain significance mainly from the last couple of years. Positive reputation allows marketers to differentiate their products and services and gain the competitive advantage over others. Your status is an absolute foundation for your successful business.
11. Know What Exactly Going On
Other than speed, cost and creativity massive benefit of digital marketing is feedback which it gives to businesses with many levels of versatility which you can apply to your campaign to make it more efficient. The sophistication of various digital marketing platforms is increasing the amount of data, to give you feedback about the impact of those strategies. Traditional marketing requires ultra-expensive market and customer research, but on the other hand, digital marketing provides results with remarkable accuracy and detail and in real time. It helps you to continually tweak and perfect the way you are delivering your message to potential customers.
12. Cater to the Mobile Consumer
Technology has evolved, and it is continuously on the rise. Mobile gadgets have become mainstream and considered to be a little alternative to computer and laptops. According to a report, 91% adults in the USA always have their mobile device in reaching distance, and they regularly make the use of them. The most significant segment of the market is using mobile devices to collect information about product and services. Therefore, it is essential for marketers to come up with the unique marketing solutions that will target these devices correctly.
The bottom line of the story is digital age is coming to use. The business that fails to keep the pace with new technology and fail to adapt to new marketing climate is at the stake of going extinct sooner rather than later. So there is a dire need to be responsive to change and to embrace new ways of thinking and new technologies to remain competitive and thrive in this increasingly competitive global business landscape.