by Charles Daniel | Guest Contributor | Digital Marketing
Video content marketing includes everything from planning to the distribution of a video. This article isn't to explain what video marketing is, because 87% of marketers use video for content marketing now. Content marketing is taking a transformation in 2020. 85% of audiences watch content rather than reading it today. It isn’t just the large-scale businesses in the market that have adopted video content marketing; many small businesses are taking advantage of it too. These numbers may be too much to remember, but the take-away from this new content marketing strategy is big.
How did Video Content Marketing Escalate so Fast?
"A Minute of a Video is worth 1.8 Million Words" - Dr. James McQuivey
Video content consumption is happening like never before. YouTube is an outstanding example of this. The biggest search engine, as we all know is Google, but did you know YouTube has turned into the second biggest search engine in the world? That is right; it's YouTube where people are searching on right after Google. The YouTube search is extensive and dynamic. It begins in the workplace and ends in the kitchen, from how-to videos to recipes, people prefer watching over other means.
Not saying other strategies of content marketing aren’t effective, but businesses cannot take video content marketing for granted. As time goes by, most of your competition will adopt video content marketing, but the competitive advantage comes from taking it up before them.
It was a decade ago that video content was only predicted, not all predictions come true, but this one did. Creating video content or lining it up in the marketing strategy isn’t a luxury anymore. Every business can adopt it in various innovative ways. This is one of the biggest reasons it sped up so fast.
Throwing Light on the Advantages of Video Content Marketing
Website traffic shoots up:
The brain is hard-wired to visual creation. Our brain works in a way, it builds visual images as it reads. It would have a greater focus on a pre-created image, making video information easier to digest.
Video content makes users look up where it came from. Google says 4 in 10 millennials say they only trust YouTube for videos on causes they care about. When you are marketing about something your target group would care about, the best way to get their focus is by video. This can get you their attention and trust. This aspect draws more traffic to your website.
There are enormous ways to increase your website traffic, and video content marketing is one of them. But video content marketing can be included in campaigns to witness a better marketing experience. 65% say they visit the website after watching a branded video.
Impacting the Viewer Strengthening the Brand:
Happy things in life are made happier only through sharing it. Viewers are more like to share content when it is in the format of a video. The most shared content among text, image, or video, videos are shared 1200% more. A business needs to increase brand awareness through shares.
What goes viral creates a spot in the market. Video content created and distributed with innovation is more likely to go viral. Which business would not want their brand to go viral? Video has more power over text to trigger brand recall. Producing video content is the way forward to be more memorable.
The Corporate Video Creating More Responses:
The Corporate video started in 1941, right after the motion pictures, but it was a luxury to adopt because of the expenditure and expertise. But as time passes, there are innovations every day, making it seem like nothing is ever statutory. The rise of digital consumers has made the corporate video a shining star.
A corporate video created with innovation and many new ideas can showcase your company’s profile along with the products and services. A video can portray a company better than words can ever do.
Video Content Witnesses Increased Rates of Conversion:
The ultimate metric that matters is the conversion rate. If there are no conversions of prospects into leads or customers, the marketing campaign isn't working that well. 4.8% is the average conversion of websites using video content marketing compared to 2.9% for the websites that do not. A recent survey showed video content marketing was 71% more conversion-friendly.
Convenient SEO Outcomes:
It is surprising, isn't it? Those videos can affect your search engine ranking. Search engines like Google or Bing love videos and they would not hesitate to rank it over traditional articles. Research by Comscore said, there is a 53% higher chance of ending up on the first page of SERP's with video content.
Clear-cut Vision to Consumers:
If you have created a new product or service, you need to promote it. What do you think would let you demonstrate better video or text? Without a doubt, it is a video. 98% of consumers say they’ve watched a video to learn about a product or a service.
Breaking through the clutter of competition is better when you have a better way of getting it to your audience.
Video Content differs from Written Content
This isn’t a comparison to show the greater strategy, it’s a heads up to content creators to optimize the differences between them. How are both of them different when they are both content? This is simple; there is a difference in telling a story on the call, then texting it. From the tone of the content to the delivery, there are changes.
Whether it is the equipment used, or tools the basics of creating content for both platforms change. People watch hundreds of hours of videos every day, and they want engaging and conversational content. We must consider various things while creating video content.
The Video Every Business Can Create
1. Live Video
This is a great way to engage with audiences. A survey said 82% of people prefer a live video over a post from brands. Going live can show your audience the real you.
2. How-to Videos
People love to learn new things, they love to learn about the products or services they have bought or want to buy. This can be an opportunity to showcase every benefit of your product or service.
Get customer attention at any stage of the buying journey. Webinars have helped 78% of B2B purchases. That’s a huge number. Creating webinars may be time-consuming, but they can serve different purposes later. For instance, it can turn them into a blog post, a lead magnet, or a variety of online assets.
4. Customer Testimonial Videos
You might describe every bit of your product or service to prospects, but one customer review can make that sale without the effort. Reach out to old customers who are happy with your product or service, and ask them to record a video for you.
5. User or Follower Generated Video Campaign
Encourage customers and followers to create videos about products, services, ideas, or even your brand. A great example of this is Canon. When Canon was launching the LEGRIA mini-camera, which was produced mainly for bloggers, they asked people to submit their video ideas. Canon gave 4 lucky winners the camera and training needed to efficiently use it.
6. Launch Videos
Launch videos are a unique product promotion video. This video strategy is adopted by many start-ups and small businesses to showcase their new product or service. These videos set the tone of the product or service along with the brand.
7. Animated Videos
It is not just kids who love animation, adults do too, and it isn’t surprising. Everyone has seen these animated videos. The infinite number of animated videos and styles can be a great way to create explainer videos. Whether it’s a complex or simple situation, it is much easier and more relevant to demonstrate. Otherwise, these situations might be a challenging task to show in actual life. There are numerous easily available tools to develop and automate these videos.
Moving images get the attention of humans! Video content is at the peak and predicted to grow. Once you initiate video content marketing into your business, you can develop to be an innovative and eye-grabbing video content marketer. You can adopt smart strategies and methods in video content marketing to make it an even more effective marketing channel.
This article shows you what video content marketing is and how it can benefit your business. Video content marketing can benefit your business and its growth in enormous ways. There are varied types of videos that businesses can create, but choosing the type that best suits your business is the key to impactful outcomes.