DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

Cracking the Video Marketing Code

11/21/2018

0 Comments

 
Picture
by ​Mir Sāeid, Guest Contributor

Video marketing has conquered the space on the Internet with a booming rapport. It can be used for everything from promoting your brand, services or products to building a good bond with the customer. The phenomenal impact of videos brings a huge opportunity for marketers riding the trend. Adding to the facts, 93% of marketers use videos as a major part of their content marketing campaigns. So, with the stiff competition on the web, it is imperative for your business to set-up and pulls things together.​







Video creates an immediate impact on the target audience.



​5 Steps to Develop a Video Marketing Strategy 
1.    Understand the motive of your video marketing strategy: A video that is strategized well to educate, entertain, and inspire your viewers is the content that gets shared and remembered. Self-promotional content in your marketing strategy is perceived as spammy and go unnoticed. The clear and short method to determine the purpose of your video marketing strategy is to create content that you know the audience want, need or will appreciate.
2.    Nail your video goal: A short video with a direct message is the key to your video creating strategy. Determine what result you are expecting from your business video, if it is for increasing brand awareness, for explaining your product or for some other reason. Once you have settled on that, you can then clarify the content that will be most effective to get that message across.
3.    Create Your Content: Content acts as a building block for your video. Make sure it appropriately conveys the objective of your video. Keep your content short and crisp. Determine your content before you start shooting your video. The content of your video can include animations for explainer videos or it can include an expert interview to embark inspiration in your audience.
4.    Know where and how to promote your videos: Posting videos only on your official websites are not enough; you have to strategically promote it. Social media platforms such as Facebook, Instagram, Twitter etc allow your videos to be shared which leads to an increase in click-through rates. Other than that make sure to upload on YouTube, since it is the second largest search engine after Google.
5.   Keep an eye on your metrics: To justify your investment the most significant thing is to analyze the associated results. For that, you need to keep in mind that what was the main objective of your video. It might be to increase brand awareness, engagement or conversions. So analyzing your results accordingly is what’s required. Make use of metrics such as view count, conversion rate, play rate, click-through rate, and bounce rate.
 
Upcoming Trends In Video Marketing
  • Video views on mobile phones are predicted to increase by 25% and consequently, video consumption on computers and laptops is expected to decline.
  • 70% of internet traffic comes from live video streaming. Facebook Lives has seen tremendous success. The spontaneity and authenticity transmitted by Live videos attract users.
  • According to a report Snapchat Videos have almost two billion video views a day. Snapchat videos have a maximum life of 24 hours, so the urgency it creates for the users to see the video is a huge factor for its success.
  • According to the case studies conducted by Magnifyre and Google people engage more with 360-degree videos. They are a perfect way to show destinations, experiences and products in an interesting way. 
​​
Picture
Picture
Author bio:

Mir is the Marketing Communications Manager at Digital Vidya. He has a British Master's in the field of International Business and Management, and over five years of work experience particularly in the fields of Promotions Strategy (Online & Offline), Branding, Public Relations, Content Creation, Agency Management, Project Management, Account Management, Client Servicing and Business Development.

He has a strong exposure to working with B2B and B2C clients with a hands-on experience in working on 360-degree marketing promotion campaigns. ​

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About