by Duresa Sadrija | Guest Contributor | DIGITAL MARKETING
These days’ digital industry is rapidly growing, and you must keep up with content marketing trends. SEO and content marketing are still best friends; one cannot exist without the other. Therefore, you know what you must expect and how and not against you to put yourself on the wave. That is the reason we come to the concept of finding trendsin content marketing that affect SEO.
1. Voice and ordinary search content
Voice search is one of the trends in content marketing that are common. 20% of smartphone research now is voice search, according to Google. Similarly, voice content has been continuously expanding.
SEO is influenced by this effect. Inform us of the level to which all search accounts play on the search engines. We noticed that, but not long, the SEO was in a safe place. We should still use our SEOs, as the tonal movement might be close but not yet in progress.
2. User search content optimized by SEO
Content and search engines are coordinated now, and strict guidelines are what you should obey for marketing trends. The content's shift has altered the user's attention, and Google tries to provide each user with better customized, optimized content – thus, the user's search objective.
You have to carry out a lot of keyword analysis to understand the user search purpose. When you know what your users need and their intention when looking for a specific question, half of the jobs are done to identify that keyword.
3. Personalized content experiences
The new slogan for content marketing is personalized content. Studies show we have more content this year than ever, and for several years this story has existed. Dozens of content sections will be written by the end of the year.
4. The method of content creation has been modified
We all know that people started using a keyword for the content creation process (often a long tail for high traffic volumes) and creating content. The illusion is that it began to attract a vast amount of fine material for Google's high-spot rating, without the intention to represent the customer.
The process of producing content has become more intuitive and user-friendly. This process now follows. You must first find a material chink or many problems and go through the material to find the answers. Then perform a keyword search, optimize, encourage, and so on for your subject.
5. Marketing content for content marketers
We live in difficult times, especially in the life of content promotion. Unluckily, the demand for products is being addressed to suppliers of content. You can wonder, how does this affect SEO? Superb.
The marketers claimed that content trade production is simple: we write material for the supplier of content.
6. The modern SEO age
The culture and knowledge-sharing industry was welcomed by brand new content sold. The patents are about meaning and how searches will affect their flesh. The trend began with the phrase, "King's context."
Now the days are new, and a new idea rules over the entire Kingdom after we heard content.
The content has to address the subject. You need to use the argument's synonyms and don’t overuse the focus keyword.
7. Revolution in bite-size material
The part of the content has always been a topic at the end of the discussions. The route we use to eat media has changed in bite-sized content. We have been flooded with news from several sources, and because of this, our coverage has shifted. We can get distracted quickly.
Twitter has updated the distribution of route information. You had a maximum of 141 people to make tweets for single SMS senses. Then the cap of 279 features was raised. It was only once that the company multiplied its tweets for parity. 9% to 10% of twits met the character cap of just 04%, in line with their researchers, in English compared to Japanese.
Bite content fits well for people who use information dollops, who are passionate consumers of the social network and newsreaders. Maybe the key users of this type of content are thousands of years old.
If you wish to attract every reader group, you must adopt the "bite-sized content" trend. Or do you provide long-term content with various things and subjects, such as lists, and cover a wider audience at the end of discussions.
8. Objective local keywords
Local SEOs are targeted at local keywords. Local keywords are quite self-explanatory, but you should look for your business with long-tail local keywords.
For example, if your company is a plumbing company in New York City, you will want to compare volumes of a search for various variations in the search terms such as 'plumber, New York,' 'plumber, NYC.'
9. Mobile optimize
Another of the top local SEO tips for 2021 is mobile optimization. Making your website mobile, in general, is crucial for good SEO. It is especially important for local SEOs, however. Therefore, here is why.
According to statistics, 30% of all mobile searches are related to the location. This is a large number and means that many consumers who find you on local search are likely to be on their mobile device.
If your website is not displayed on mobile phones or if there are navigation problems, it will not be good for potential customers. You will probably move from your site and go with a competitor who looks more professional online.
10. Voice optimization
In addition to mobile optimization, you should also optimize voice searches. Research shows that mobile voice searches are 300 percent more likely than text searches to have local intentions.
Since the voice search era is still relatively early, many businesses have not yet optimized their voice site and content. This allows you to be ahead of the pack and stand out from your competitors.
11. Look into the pages
Does your company serve several locations? If so, you want to make sure that you rank for all these locations in local searches.
This can be done through the creation of location pages. For example, in Houston, San Antonio, and Austin you offer services. Instead, create a service page for each city instead of having a service page that lists these locations.
These pages should be optimized for search terms locally. They must also have unique content. This appears as duplicate content on Google if you use the same content across all your location-based service pages and affect your page rankings and your domain authority.
About the author:
Duresa Sadrija is a SEO Outreach Specialist for KS Outsourcing and has more than 2-years of experience. Duresa is passionate about traveling, reading. Sadrija can speak Albanian, English and German.