Contemporary Strategies To Enhance SEO Ranking of Your Business Website

by ​Sujain Thomas, Guest Contributor

These days, it is not easy for business owners to improve the rankings of their pages for search engines. With time, people have become more adept at improving their SEO, and as a result, the algorithms for improving search ranking have also become more complicated and smarter. As a result of this, some of the techniques which used to be useful earlier on are no longer effective and can even lower your rankings.
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In this article, you will be learning about some effective contemporary strategies that can still power the rankings of your business website in search engine results.

Make use of more guest posts
One of the most contested factors for improving search engine rankings have been guest posts. Earlier on search engine specialists had warned about not using guest posting. One can easily understand why guest posting was looked at with suspicion. Guest blogging was earlier a simple and easy method of getting more backlinks. Generally, guest posts were about five hundred words long and had no links or citations to the sources except for the links to the website of the author and presented no useful insight or commentary. A lot of guest bloggers ignored the concerns of the reader and did not care if the readers received any value from their posts or not. They would only focus on getting their links and would write blog posts only to achieve that. This would lower the standard of using guest blogging.

However, it also can provide you with exciting opportunities. Instead of simply focusing on getting links, the guest blogging can provide help in search engine optimization with other indirect methods. When you get consistent and in-depth and top-quality content in the relevant blogs then you shall drive your authority up and be able to get a lot more of social shares. These things are taken into consideration by search engine algorithms. You can get more traffic in your website also from the high quality of the content, and that is also a feature of link building also.

Thus, guest blogging is still extremely useful if you can get top quality content as it will increase your authority and also your search visibility.

Make use of more infographics in your posts
Infographics can be an extremely useful method to put points across quickly and intuitively to a lot of people. It is the main reason as to why they have been so popular. However, they can also help you to get more high-quality links in a quick and secure manner. The key to doing this is simply to use embedded codes. You can find a lot of tools online for creating the code once you create your infographics. It is this code which people who use your infographics in their websites will be using.

Thus, you must include requests for linking back in your website. You should also make the process easier by simply bundling a specific URL that you would like them to be used in the embedded code in the infographics. By this way, they will not be able to avoid seeing this. There will be certain people who would ignore it. However, most of the people will be attributing your infographics after they make their posts. They will then add the hyperlink to your business website also. Thus, not only will your website get more free publicity but people will also learn to associate it with trustworthy and genuine, authentic content. You shall also be getting a lot of backlinks from all major relevant sites of your industry.

Use personal blogs of other employees and even CEOs
Blogging will be allowing you to get an opportunity for connecting with all your readers. In general, blogs are written with an informal style which is conversational in tone and is different from the language used in the newspapers and magazines. This is also true with regards to professional blogs. You can consider using personal blogs on your website, like the blog of the CEO as an example. This will be an effective method of generating content which will feel natural and would be more personal. Such people will be blogging and writing about the stuff that interests them, and these interests would be sooner or later overlapping with the interests of the users whom the company is targeting.

Blogs will also help you in offering some specific insights; the reason for this is that there would be certain employees who would know things which nobody else would perhaps know in your team. For instance, the legal impacts of the product you are currently developing. You can get legal personnel to write about this in a blog post. This will interest readers who are in similar positions at companies outside to also read your blogs.

Personal yet professional, these blogs can get written in two main ways. You might offer a blog written by several people in your company’s website in the form of posts. You can also use different sections with separate visual branding for this. You may also ask the team to blog from their personal domains and refer to the blog of your company.  

Beating the champion
In order for you to become the champion, you will have to beat all the rest of the completion. You need also to check who is currently on the highest spot. You will be able to that with more link building. Also, you will need to have better content marketing strategies for improving your search engine optimization. You can visit PHX SEO in order to learn more about some of the best and effective SEO tactics.

Wrapping things up
By careful strategizing, you will be able to improve the search engine rankings of your website easily. You need to have effective content marketing methods with more linking building strategies incorporated in it. The methods mentioned in this article will help you to achieve this.
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Author Bio: 

​Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.

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