by Jignesh Vaghasiya | Guest Contributor | DIGITAL MARKETING
This AI build tool is highly in demand nowadays. Almost every industry and business owners want to use this technology in their business. Well, it's not a new concept. It's just an evolution of the human support team to virtual bots support. In digital marketing, it's a hot technology, and Businesses are adapting this technology to rapidly grow their businesses. Many giant brands like Uber, Pizza Hut, and many more use this technology to reach more customers, engage with them and get more conversions. After this technology is introduced, Startups get the biggest benefits because they don't need to hire a support team; instead, they adopt it to grow their business.
But if you want to know more about Chatbots and how exactly they work for business, then keep reading this article because we've covered in-depth details about Chatbots and the benefits of using this tool for business.
Without wasting a second, Let's begin!
What is Chatbot?
This tool handles queries with its live chat support for visitors. It's an Artificial Intelligence (AI) Software that mainly works to interact with visitors. Chatbot handles all queries and responses immediately; it's an automated chat tool and supports different languages per user's selection. This tool is mainly placed at the website and Application where visitors can drop their queries and chat with the bot to solve their issues.
Chatbots = Artificial Intelligence (AI) + Natural Language Processing (NLP)
The reason behind using NLP technology, these Chatbots can interact with a user's suitable language. But whatever the user raises queries, Chatbots reply to a programmed message and some advanced Chatbots are using Machine Learning to give more relevant and human-like replies. For example - Google Duplex is one of the best examples of machine learning Chatbots.
What can a Chatbot do?
The main purpose of using Chatbot is to provide a useful and immediate response to users' queries. Different businesses use this tool to fulfill different purposes like finding the best deals, getting a refund, complaint or report, and buying a product. In different areas, Chatbot works accordingly and interacts with visitors to handle their queries and provide the best possible solutions. It's an amazing combination of NLP & AI to handle customers and engage with them.
For example - if you're visiting any shoe store website, then you can ask, "where can I find leather shoes?" Then Chatbots automatically start asking you more questions like your size, color preference, etc., and show you the best suggestions to get the best deals and best options. That's how businesses keep growing by using this Chatbot model because this technology works non-stop and gives amazing experiences to the users.
Here are some best examples of what Chatbot can do in different areas:
A chatbot is used in many different areas of businesses. We've covered some below:
And so many other purposes chatbot build.
Why does Business need Chatbots?
As we've discussed, businesses are adopting this technology and growing their businesses, but what exactly is the reason and benefits businesses are getting by using Chatbots. By using Chatbots, support businesses can engage millions of audiences at a time and handle queries.
As per statistics, 85% of customer interaction is managed without human support. Giant Companies are adopting this technology to use Chatbots support instead of human support.
Some main benefits of using Chatbot in business:
Benefit #1 24*7 Service Availability
The Biggest Benefit of using Chatbot instead of human support because they'll offer services 24*7 without any break because these are bots, available for customers anytime. This means anytime your customers come to your website and raise any queries and immediately get a response.
Benefit #2 Cheap Chatbot Development Cost
Definitely, for businesses, it's more profitable to build a chatbot than hire a support team. It's cheap and comes with so many benefits. It's a worthy investment to adapt this technology for business.
Benefit #3, Scale-up Business Operations
When businesses hire a human team, there's a limit of customers handled by the support team. Still, Chatbot can completely change the game because now millions of people can ask their queries and handle them easily. That's why most of the business is growing because of Chatbot.
Benefit #4 Automated Customer Support
Whenever visitors ask any queries, then Chatbot has programmed answers for common questions. So it's easy to handle most of the queries and give customers many options to find solutions. For basic queries, Chatbot is so useful.
Benefit #5 Easy to Use
The Biggest reason behind using this technology, it's so easy to use, and customers easily interact with this Chatbot to find solutions. This Chatbot allows multi languages, instant replies, best relevant suggestions, and is easy to communicate. This tool helps businesses for more sales.
Benefit #6 Emphasize the Company's Brand Name
A chatbot is the best tool for marketing companies because it's so helpful to engage with customers and get hot leads for the business.
Benefit #7 Save Human Resources
It's a perfect tool that takes human work easily and reduces human efforts. This tool doesn't get tired, bored, or talk with mood because it's software running properly for a lifetime and gives amazing results for the business.
These are some top most benefits of using Chatbots in business, and many companies are adopting this technology to grow their business.
How many Types of Chatbots are available in the market?
It's important to understand the different types of Chatbots in the market and which type of Chatbots you need to consider for your business. There are different types of technology used in these Chatbots. There are mainly three types of Chatbots available:
1 Rules-Based Chatbots: It's a widely used and popular Chatbot used by so many businesses. This type of Chatbot comes with pre-built rules, which means you define programmed answers for any questions, a simple & clean interface, and users can interact with this Chatbot easily without any effort and get an immediate response.
2 AI Chatbots: This type of Chatbot automatically learns instantly and acts as per their learning.
3 Live Chat: This type of bot is used for sales & sales development teams. For live chat, it's an easy and simple design bot for customers.
How Do I Build a Chatbot?
Well, it's a very complicated process to build a chatbot for business, but if you want to build a chatbot for yourself and for any purpose, then I've some solutions for you, and the best part is you don't need any programming required to build this Chatbot.
So, if you're not a developer but want to build a chatbot, then you can go with these solutions:
1 Chatfuel: You don't need coding to build your Chatbot. It's easy to build and comes with a drag and drop feature.
2 Botsify: Without any coding, you can build a Facebook Messenger Chatbot.
3 Meya.ai: It's easy to build Chatbots by using meya.ai.
How Does it work?
Chatbots work with a proper method:
#1 Pattern Matching
Chatbots follow a pattern matching method to get the first text from customers and then send a relevant response to the client.
It has Artificial Intelligence markup language that helps Chatbot send the most relevant response per user suitable language that customers easily understand. Developers of Chatbot create a system that follows a pattern matching model that means when a customer says "Hi," then Chatbot replies similarly, "Hello, how can I help you" type of response.
#2 Natural Language Understanding
It's an algorithm to understand customers' sentences and Responses accordingly. This algorithm helps customers to get the most relevant suggestions if they're looking for something. By using the NLU algorithm, Chatbot finds the best response itself without any human efforts.
#3 Natural Language Processing
It's software that keeps learning itself by interacting with customers and understanding the requirements, text, and speaking. It helps to respond better to upcoming customers. It's mainly used for text mining, Machine learning, and automated response.
Everyone thought that Chatbot did not have a future at the initial stage, but now it's the hottest technology for businesses. Many giant companies are adapting to this technology and growing their businesses rapidly. And definitely, Chatbots are the future of business, and in the upcoming year, it's in demand with more advanced features where Chatbot can talk with customers in its way. It's an easy-to-use software that reduces human efforts and grows businesses rapidly. Chatbots are mainly designed to reduce human efforts and use them for support systems. If you're running a startup or a business owner, Chatbot is the must-have technology for your business, and it's the right time to adopt this technology and grow your business. Drop your comment and let me know your thoughts about Chatbots?
About the author:
Jignesh Vaghasiya is the CEO at Universal Stream Solution. Universal Stream Solution is a mobile app development company in Atlanta (http://www.universalstreamsolution.com/). That helps startups to enterprise companies in mobile & web technology.
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