But you can beat it. Here's how:
If you've encountered Twitter's 2k killer already, you know what we're talking about. If you haven't and your follower count is less than 2k right now, you'll want to learn - or you'll be stuck in Twitter limbo eventually (and don't say we didn't warn you)!
Confused? Here's how it looks:
Jane has 300 followers and in an attempt to up her follower count, she follows people - lots of people. She gains fifty followers (or so) thanks to her efforts, but once she follows 2,000 folks (really quite easy to do), Twitter turns off her ability to follow anyone else because her followers (350) to following (2,000) ratio is off.
The only way she'll be able to follow more users is to "up her follower count" to approximately 1,600 - and THAT seems pretty hopeless, doesn't it?
What can she do? Well, she can take the time to sort through her list and unfollow the 1,650 people who aren't following her back, but without a tool to help her manage this process, she'll find this REALLY difficult, time-consuming and just not worth the time.
People will talk smack about some tools, dismissing them as spam, but these tools have value when used correctly - like TweetAdder. It will show you who isn't followed you back and who has unfollowed you, so you can make better-informed decisions (and MUCH faster) when it comes to evening out that ratio and moving forward. It also offers a bunch of other Twitter management pro tools, but we'll let you check it out and see for yourself.
How do YOU keep those Twitter ratios in check?