DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

Brand Identity - Iconic Logos That Have Survived The Digital Age

4/20/2021

0 Comments

 

by Lara Blake | Guest Contributor | DIGITAL MARKETING

Picture

A look at some of the world's most iconic logo designs of the 20th Century that have not only survived but are absolutely thriving in the digital age.


The phrase “a picture is worth a thousand words” is thought to go back to the 20th century and was coined by Frederick R. Barnard, who wrote a piece “commending the effectiveness of graphics in advertising.”

In today's world of technology and smartphones, it is more important than ever to ensure a company's main feature piece - their logo or icon stands out among the crowd and is transferable into the digital world of smartphones, tablets, and desktops.


Below, we take a look at some of the world's most iconic logo designs of the 20th Century that have not only survived but are absolutely thriving in the digital age. These logos are ones that have evolved throughout time whilst maintaining their instantly recognisable style and uniqueness.

Mastercard
Picture
The instantly recognisable red and yellow circles have always been unmistakably linked to the credit card company, however in 2016, Mastercard decided to drop the name from the logo altogether, leaving just the red and yellow overlapping circles.

The aim was to keep the familiarity of the brand whilst trailblazing into the digital age and making the logos simpler and cleaner on smartphones, tablets, and desktops all over the globe.

As we know the majority of people do their banking via apps, Mastercard needed something bold which would stand out on a crowded smartphone home screen.

The icon is now remarkably simple and is also flat which is an ongoing mobile app trend for 2021.

Apple
Picture
Quite obviously the apple logo must be one of the most iconic symbols of the modern era. Originally a picture of Isaac Newton sitting under a tree, the logo has developed and evolved into a symbol that resonates with practically anyone who uses a computer. 

It is clean, crisp, and uncomplicated and is ironically a fruit which would seem to have nothing to do with technology. However, this logo is instantly recognisable. 

When we speak to people, we can instantly tell the type of person they are by asking “do you use a pc or a mac.”

Although it was originally Steve Jobs who came up with the name Apple and the original idea it was actually a chap called Rob Janoff who was a known specialist in corporate identity and branding who was brought in to give the icon a more corporate feel.

Warner Brothers
Picture
This particular logo hails all the way back to at least 1927 where it can be seen at the beginning of a film called “The Jazz Singer”. 

There have been 13 main logos and over 200 variations of the Warner Brothers logo however the Giant W and B and Shield in the clouds has always remained consistent. 

The above logo is actually logo 11 and can be seen at the beginning of some of the batman movies. The Warner Brothers logo is absolutely timeless.

Interestingly, it is reported that if you are involved in the production of a Warner Brothers film you can choose which logo you would like to utilise. Ben Affleck chose Saul Bass’s version number 10 for his film Argo.

McDonald's
Picture
Who can resist the golden arches? Instantly recognizable when speeding along the motorway on a road trip, the McDonald’s logo is bright, and evokes a feeling of warmth and comfort. 

Although the brand portfolio has changed over the years the logo itself has always remained the same which is a testament to the clever design. 

McDonald’s was one of the first logos which used a flat icon which we see trending in modern design - other logos using the same format are Instagram and pizza hut. 

Jim Schneider was hired back in 1962 to make a logo again with a more corporate feel. 

Take a look at the most recent McDonald’s marketing campaign recently seen in the UK which has maximised perfectly with the country’s latest lockdowns! - Great job McDonald’s.

Instagram
Picture
Instantly recognisable and on the first page of billions of smartphones around the world, the Instagram logo has to be on the list of one of the all-time favourite logos. 

The original polaroid has been transformed into a bright neon icon. It is said that the idea behind the retro polaroid camera was to bring back memories and nostalgia of childhood and times past.

Disney
Picture
A family favourite - The Disney logo must be one of the oldest and longest running Logos of all time and the signature of the Great Walt himself is still ongoing to this day. 

This Logo has changed and evolved over the years however Walt's signature remains. 

Again, the logo is not only recognisable but like some of the others on the list it evokes a feeling of warmth and childhood memories. The castle in the background is said to be a silhouette of a famous Bavarian castle Neuschwanstein castle.

FedEx
Picture
Can you see it? The tiny little arrow in the middle of the E and the X?

This clever addition to the new logo is meant to represent forward direction, speed, and precision. The clever use of the negative space is why FedEx is on the list of iconic logo designs. 

This logo was created in 1994 by Lindon Leader a designer who famously liked to make use of “the white space.”

Baskin Robbins
Picture
Although not as famous as some of the others on the list, we could not pass this logo by. Similar to the previous logo on the list, it has a hidden meaning inside the logo. 

The Baskin Robbins logo has a hidden meaning. If you take a look a little closer, it actually denotes the number 31 which is exactly the amount of ice cream flavours Baskin Robbins has - genius!

Nike
Picture
Of course, we simply cannot pass by the famous Nike tick or swoosh as it is also known! This famous logo was designed by a lady called Carolyn Davidson, a young lady who was trying to make her way in the design world. 

The reason this logo works is it is a modern creation of the Greek goddess and her outstretched wings! This logo is one of the most simple, clean, and unique logos we have seen in this era.

Google
Picture
A logo that most of us use every day, the Google logo is timeless. It is bright and fun and synonymous with the world wide web. 

In 2015 Google implemented its “biggest update in 16 years” it was also the first time google became animated. Ruth Kedar is behind the Logo above; she was approached in 199a by the two founders who asked her to create a new version of the logo.

Wrapping Up
In conclusion, there are billions of logos worldwide, however it takes a special few to really stand the test of time and manage to evolve throughout time while remaining consistent.

ABOUT THE AUTHOR:

Lara Blake is a Business Development & Marketing Manager for Media Shark based on the Gold Coast of Australia, App design & Development is Media Sharks speciality. 


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About