In this article, we will try to understand the meaning of website usability and how it impacts search rankings.
User friendliness is one of the ways to describe website usability that consists of various factors like effectiveness, efficiency, learnability, memorability and error prevention.
Since search engines like and reward user-friendly websites, it means they like high usability websites. Here are some important SEO elements that not only enhance website usability but also improve search ranking.
To ensure that users spend more time on the website you must feed them with high-quality content that is relevant and conveys value besides generating interest to consume it fully. Create unique content that carries authentic information which is useful and enjoyable for users. Avoid shallow and thin content and create long-form content based on good research that answers user queries exhaustively.
Page speed is a ranking factor for Google that loves speedy websites just as users are also very fond of it. Users have very little patience, and they would desert your site if it does not open in a few seconds. Slow sites suffer from high bounce rates and reduce the number of page views besides drastically bringing down dwell time all of which are detrimental for ranking. Image optimization is one of the ways of increasing website speed.
The size of the image and its file format determines the loading time, and you must optimize the images to ensure speedy loading.
The techniques of optimization allow you to squeeze the images to optimal size without affecting its resolution and appeal. Inserting keywords in the image file name, description, title, alt tag and caption enhances its relevance to the content that influences search engines.
Inserting outbound links of other high-quality websites makes your content more relevant and enhances its value as viewers can access more information and gather knowledge from those websites. The quality of websites that you link with sends positive signals to Google about the authority of those websites that reflects favorably upon you and increases the chances of better ranking.
Improving user experience helps to address important optimization issues that strengthen SEO.
Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.