Benefits of Voice Technology for Businesses

by Maricar Morga  |  Guest Contributor  |  Business

Photo by Mark Tegethoff on Unsplash

It may be hard to find a person who has not heard the names of Siri, Alexa, Cortona, and OK Google. These names have become a household name as voice assistants become increasingly popular. Voice technology is snowballing, which affects the lives of many people and businesses, and organizations. 

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What Is Voice Technology? 
More than being a trendy gimmick, voice technology is one of the newest evolution of interaction with technology: coming from typing on a keyboard, to touch on smartphones, and now to the use of voice. This technology is the most popular in niches that use voice naturally, like playing some songs, setting timers while you do other things, and even entertainment like telling jokes and antics.

Most smart speakers are found in common areas in houses like the living room and kitchen. However, anyone can access virtual assistants through their smartphones and other mobile devices. Siri can be found in Apple devices and OK Google on Android phones. 

Voice Technology Statistics
There is no denying that voice technology is slowly overtaking the digital era. Statistics prove that this technology is becoming the newest tech sensations today. Over 2 billion devices are installed with voice assistants with over 1 billion devices with Google Assistants installed and ready for any query. Another 500 million iOS devices have Siri. While the remaining split between Cortona and Alexa, where the latter can be found in around 400 million devices. 

Image source via Voicebot.ai

Other statistics include: 

• According to studies, 50% of all searches will be voice searches by 2020  
• On the other hand, 30% of searches will be done even without the screen.   
• Voicebot.ai also shows that smart speakers' adoption rates are now impressive and relatively higher when they first came out for smartphones.

The Business Industry And Voice Technology
While it has gained popularity and widely advertised to meet and provide personal needs, voice technology is now entering the business landscape. It can be turned into a good assistant for your business to make it a success. You can have these advances to help you augment talent that needs human intervention, enhance consumer relationships by providing more personalized service, and optimize your productivity. 

These voice assistants can significantly improve marketing as it can provide a more personalized experience towards consumers. It can also give marketers and business owners a more enhanced consumer insight essential in coming up with any marketing campaign. Voice technology can also encourage customers to higher-value products. These voice assistants can also help you augment sales and improve your bottom line revenue as it can upsell and cross-sell to your customer while providing a unique and customized approach to your customers.

Benefits of Voice Technology In The Business Industry
Change The Landscape of Online Searches
Like mobile technology that changed the landscape of how people interact and connect to the internet, voice technology is making an impact on how people search online. For several years, search engines, organic traffic, and SEO-related efforts are all text-based. With voice technology, it is now shifting to voice commands that give a new face to the way people search online and interact with technology. 

As the number of people relying on voice tools to search online, many companies have integrated this technology into their search engine optimization campaigns. Statistics show that 50% of all searches on the internet will be voice-based by the end of 2020; voice technology will be an essential part to make your SEO strategies a success.

Enhancing Customer Service Experience
Customer service has come a long way. The simple face-to-face interaction has grown to become one of the most essentials if you want your business to thrive. A survey stated that 71% of decision-makers believe that voice use will improve consumer engagement, customer loyalty, and user experience. 

Voice technology can provide businesses with valuable insight to create more customized messaging for their audience. That is made possible as Alexa, and Google Assistant can both distinguish different voices. Having a more customized and personalized experience can help strengthen the brand and improve customer interaction.  

Improving User Experience
One of the most crucial things that you need to continually look out for when establishing your business, especially on the digital platforms, is user experience. While this is a must, it can be challenging to unify a user experience technique across different platforms because of specific requirements. 

This challenge can be helped address by voice technologies. Many businesses can give their customers the same user experience level, even if they use different devices and are on different platforms. That improves client satisfaction rates and provides great experiences to users. Consumers always expect whenever they interact with any business, and voice technology can be a way to make sure that you provide their expectations. 

Personalized Customer Relationship
Personalization is one of the newest trends that dramatically affects the marketing and business industry. Cutting-edge voice technology can give you a level of personalization towards your customers that can exceed another personalized approach. 

While chatbots are still adequate to bring in a personalized experience to your audience, smart voice technology has the actual "voice" that can communicate with clients. 

Streamline Operations
As Artificial Intelligence powers voice technology, voice assistants can streamline operations as you integrate these digital assistants into your enterprise. With AI innovations and deep learning, these assistants never stop working. This AI-infused technology can give your business a seamless day-to-day operation. It can help you access reports, analyze data, and even keep essential systems updated. 

Voice assistants can take charge of scheduling responsibility like note important dates, remind you of deadlines, provide schedules of the day, and other small yet essential things you need for a productive day. This technology can give you and your employees more time to focus on other crucial factors. It can also drive innovation while decreasing costs that can help your bottom line. 

Final Thoughts
Voice command is becoming a thing of the present. While homes are being equipped to have voice assistants on their shared spaces, many businesses are slowly being integrated with voice technology. It may still seem complicated for many business structures, like marketing. Still, with the rapid growth of these technological advances, it can become a strong case in making your business competitive. 

About the author:

Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia - the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.

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