Avengers Endgame Draws More than 40 Million Social Media Engagements
NEW YORK —- As “Avengers Endgame” opens this week to huge crowds, sold out theaters and plot spoilers all over the Internet and in the press, social media is buzzing with its own brand of chatter. In fact, there have been more than 9.6 million mentions of Endgame in social media over the past seven days, with 40.5 million engagements (shares, likes retweets), according to international social media analytics firm Talkwalker.
Among the top 10 hashtags is #Don’tSpoilTheEndgame, which checks in at the fourth top hashtag with more than 330,000 mentions, Talkwalker reported.
Predictably, Marvel Studios is the top brand name associated with Endgame in social media, with 313,000 mentions, but Audi is second with 6,689 mentions, ahead of Coca-Cola (934), McDonald’s (650) and Mastercard (600). ). Audi is prominent thanks to Tony Stark driving an tall-electric E-Tron GT concept car in the newest Avengers film.
Here is a roundup of some of the key data, from Talkwalker.
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.
Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.