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Rebranding Your Business After a Scandal

4/18/2018

By Ben Allen, Guest Contributor

Your branding is the identity of your business. Everything about your business, from your logo to your customer service, plays a role in your brand. Your brand is what people think of in connection to your business. When people think of McDonald’s, they probably think about their golden arches logo and delicious fries.

Author of the Week: Eryk Pruitt

4/17/2018

by Will Viharo

It’s a dark, dangerous world out there. And sometimes inside of us, too.

Eryk Pruitt knows how to sublimate both realms into fiction and films that resonate with our common reality, while maintaining his individual style and unique voice, both of which are tailor-made not only for the noir genre, but for contemporary art in general, spanning multi-media platforms.

As they say in the trades, he’s a natural born storyteller, without any self-imposed limits.

How Marvel Made $1.25M With Black Panther

4/17/2018

by Jamar Muhammad, Guest Contributor

Just because the media has stopped talking about it doesn’t mean the success of Marvel’s “Black Panther” has waned. In fact, it’s just the opposite. As the movie continues to break records worldwide, we will examine how the film’s creators have managed to engender a growing loyalty to this character, to the actors, the director, and to Marvel if they know how to take advantage of this phenomenon.

Launching A Digital Startup: What To Consider

4/16/2018

If you, like scores of other professionals, are motivated to take control of your career, you may be considering launching your own digital startup. These entrepreneurial ventures, which have seen an impressive boom of late, can sometimes face adversity in their early years of business. However, there are few prospects more motivating and rewarding than developing a successful digital business from the ground up.

How to Harness Consumer Ideas in the Social Space

4/14/2018

by Mary C Long

It takes a lot to be a successful business or brand, and social media is a critical tool you shouldn’t ignore. But social isn’t just about marketing yourself, or counting likes. There are other ways to put social audiences to work for you.

The Ultimate Guide To Building A Perfect Landing Page [Infographic]

4/13/2018

by Kristel Kinne, Guest Contributor

One of the best marketing tools to generate leads for your business is a landing page. As a goal-oriented page created for a specific purpose, there are many ways in which you can use a landing page. However, most of the time, a landing page serves as a tool to increase awareness about a product or a service or to build an email list via a lead capture form.

From SEO and Social Media to other paid marketing campaigns, a landing page can help you to increase your site’s revenue. Thus, in order to help you build a landing page that converts here is an impressive infographic that highlights the 11 key design elements that are a must-have on all landing pages.

Tips to Achieve the Best Results from your B2B Marketing Campaign

4/12/2018

by Charles Daniel, Guest Contributor

When it comes to B2B marketing, having a good strategy is the key to increasing its effectiveness. An effective marketing campaign needs to be planned and executed in order to have successful results. Marketing should be aimed at retaining new customers and old customers for generating new business in all segments. Success in B2B marketing campaign lies in the appropriate combination of offline processes with the ability to use online tools. Now a day’s email marketing is a relatively cheap but effective online tool.

Keeping Your Company Secure in 2018

4/11/2018

by Devin Morrissey, Guest Contributor

There is nothing new under the sun, and indeed a company’s need to protect itself from the dangers of would-be thieves has been an important issue for as long as companies have existed.

However, the modern age requires a wide-ranging understanding of where danger lurks and how that danger needs to be combated. Even intellectual property has historically been stolen, but now more than ever, that gives criminals the ability to lurk from the comfort of their own home.

How to Boost Healthcare Industry Sales with Email Marketing

4/10/2018

by Edward Steven, Guest Contributor

Email marketing can be a huge challenge but it can also be a lot of fun! Quality versus quantity for email marketing campaigns has stood the test of time, but many advertisers cannot update their strategies or try to start a campaign without a strategy and without an understanding of the process or what to expect.

Author of the Week: Pearce Hansen

4/10/2018

by Will Viharo

The work and lives of authors are often intertwined to such an extent that the barrier between creativity and reality blurs.

The innately great writers, like relatively unsung literary genius Pearce Hansen, don’t even bother trying to define that line, because ultimately Art reflects Truth, even if it’s artistically embellished.

In Pearce’s case, Art is his life, and his life is Art. It’s a totally organic symbiosis in the grittiest, gutsiest possible sort of way.