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by Prashant Pujara | Guest Contributor | DIGITAL MARKETING 
The determining factors are, goals, industry, the product or service and the target audience. There are additional factors that need to be considered while creating a digital marketing campaign.
Digital Marketing is the new age medium. It has the capability to transform products and processes through technology in a very cost-effective manner. Other marketing channels do not have the reach and results unlike digital marketing. All corporations are using it as a very powerful medium.
The Best way to build a Digital Marketing campaign:
There are many steps involved in creating a digital strategy for any Brand. It differs from one Brand to another. The determining factors are like, goals, industry, the product or service and the target audience. There are additional factors that need to be considered while creating a digital marketing campaign. There are 5 important techniques given below for smarter Digital Marketing! 1. Creation of brand identity Logo design is the process of designing a logo. Branding is the process of building a Brand. A logo is an easily identifiable graphic symbol which gives recognition to a company, a commercial product or any private or public entity. The logo is a combination of typographies, graphics, symbols or characters. It distinguishes the Brand and gives it an independent identity, look and feel. 2. Perfect planning of a creative content The content marketing strategy is the one which engages one’s target audience. The content needs to be unique and fresh and should have a strong impact on the target audience. The best content engages the target audience and invites queries from them. Content is the best tool useful to potential buyers! While developing Digital and SMM strategies, one should think out of the box! Always novel ideas which make the TG notice and fall for it! Many Brand owners want their Digital Agencies to come up with hard hitting engaging ideas. This intelligent and superb content grabs the attention of the target audience and helps in converting potential new customers as well as the regular customer base! 3. Marketing strategy Digital marketing strategy is a fool proof program of action which gives detailed steps to get maximum yield in the market! A good Digital marketing strategy can act as a catalyst to business outreach, impact, and growth because it connects the audience with the business in real time, and hence, swifter than conventional marketing strategies. 4. Website & app development Website development is an integral part of any corporation. There are E-commerce and other company websites which are developed for easy access of knowledge about the Brands to the customers. Web and mobile apps are developed for easy access to the customers. Along with an appealing design, UI / UX technologies are used to create web applications and mobile apps. Brand architecture also comes into foray in creating these applications successfully. Without a perfect and appealing website, the Brand owner will fail to attract the target audience! 5. The technical aspects of driving lead generation There are many effective and result oriented technical secret arsenal to get the client leads and ROI. o your techno: a) SEM/PPC SEM, or search engine marketing, includes things like PPC ads and other paid search tools that help to generate targeted traffic to your website from search engine results. There are multiple methods like Cost per Click (CPC), Cost per Thousand Impressions (CPM), Cost per Lead (CPL), etc. which you can choose as per the objective of the campaign. It helps companies to target a very specific audience and with a minimum budget. b) SEO SEO, or search engine optimization tactics helps in getting ranked in top 10 in Google or other search engines. Top 10 ranking gives you more online visibility, branding, traffic and leads / sales. Really, it boils down to ensuring that accurate keywords are used correctly in all copy and text content on your website, social profiles, blog posts and more. It includes many technical SEO issues that need to be fixed as per search engine guidelines. It also includes concepts like back-linking, social sharing signals, bookmarking and URL structure to name just a few. c) SOCIAL MEDIA MARKETING Social media marketing is immensely important, and includes a range of potential ways to interact with and engage your audience. Video is one of the most important elements here, particularly in regards to Facebook. More than, 500 million people watch videos on Facebook each day. In general it’s no longer all about “organic”… paid-social marketing is needed in order to scale… so the Corporate needs to invest in high quality-content and then support it with marketing spends around realistic goals. Other than Facebook you can consider Instagram, LinkedIn, Twitter, etc. which suits your business and target audience. d) INFLUENCER MARKETING As social media platforms are effective and raging with success for Corporates and established brands, influencer marketing has seen a rise since 2016. This is like referrals that are convincing for the vast majority of social media users. Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility. The TG is influenced into decision making by the Influencers! About the author:
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