An Ultimate Checklist To Utilize For E-commerce SEO

by ​Tom Hardy, Guest Contributor

If you are an eCommerce store owner, ranking higher than your market competitors is must for you. E-commerce is the race where everyone tries to win and sell their products on a large scale. But, what if one don’t know the tricks to get high rank on the major search engines? Because, even after adding most searched words before the queries, one is not able to get his brand or e-commerce products on the first page. This reminds the significance of SEO for E-commerce stores.

Implementing search engine optimization for e-commerce stores is crucial.

​It is mandatory because no one can recognize or find the products without getting indexed by the search engines.

However, an E-commerce site has the potential to drive organic search for products. But, it can be more exceptionally done by including proven SEO techniques in the marketing list. In this blog, we present a proven checklist including numerous tricks to execute SEO for E-commerce. You can implement these if you want to make all your products appear in search results.

Come and explore the amazing SEO tactics to rank your eCommerce site and associated products on the first page:

1. Responsive Design
First and the most important aspect to increase a products’ rank is displaying them responsively. Easily adaptable designs are good as these help users scale the products optimally over various platforms. Responsive designs are good at providing a uniform look to the site on different devices. Further, these are accredited to give admirable user experience.

2. Page URL/Titles/Tags Management
Page URL, titles and tags are the mediums a user can access a page with all the relevant information. These should be unique and managed well so that no conflicts occur during page navigation. One can only reach that specific point or product if it has unique and defined path & name to recognize.

You can consider the following to achieve this:

• Structure your page to make it SEO-optimized
• Separate each term using dash to create a distinct URL
• Headings or tags should be defined clearly within h1 tag
• Build each page tag by keeping optimization in mind

3. Social Media Integration
Undoubtedly, there are plenty of ways to make an SEO site popular. But, without adopting social media you can’t compete in this fierce modern market. Social media platforms are the biggest support for every brand to get accreditation among competitors. It is necessary to grow user engagement, increase your social community and maximize content sharing opportunity. Doing this can result in great signals which further turn as the brand value for your business.

You can accomplish this by:

• Adding social media buttons on each product page
• Provide links that redirect to social media accounts

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4. Rich Snippets
Rich snippets provide a huge impact on a website’s rank. You must have noticed that in Google results many links are integrated with some visuals, ratings and sometimes it may be videos. All these are the part of rich-snippets. There are many other types rich-snippets like business information, music albums, events info, reviews, etc. that you can use to advertise your stuff. Basically, marketers use this type of rich content to instantly grab users’ attention to their promoted page.
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5. Auto Suggestion
Auto suggestion technique has become a common technique for marketers today to provide users various options prior they begin to search. Autocomplete suggestions guide users to instantly go to their relevant queries to find answers. These suggestions are helpful for users to:

• Provide better search to make their query complete
• Give the most appropriate options relevant to product search

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6. Breadcrumb Navigation
Sometimes, it is hard to know where to move in an e-commerce website. Breadcrumbs navigation, considered as the small text navigation is the best way to identify what is your current location. By the time you start navigating products, it creates a hierarchy for users to recognize the exact URL or product location.

For example: home>\cloths>women’s cloths>t-shirts

The mentioned navigation creates this type of hierarchy.
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7. Site/Product Reviews
There is a great ratio of customers who prefer reading online reviews prior ordering any product. You can take an example of Flipkart and Amazon where people post genuine reviews for their product purchase. This information is new to Google which works as a bridge to get maximum views. This is a proven SEO technique which is used to attract customers towards the product and associated brand.

You can use this tactic to:

• Improve store’s conversion rates
• Eliminating customers’ doubts about the particular product

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8. Internal Linking
The next step towards an eCommerce store’s success is internal linking. It is important to establish a connection between the targeted page and other relevant products page of the website. It also lets you create your own anchor text which further helps your main keywords to rank on major search engines. But, be sure that you are using this approach to target:

• Consistent URLs
• Avoid linking the page with parameters

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9. Page Loading Speed
E-commerce sites need to load fast. If the site has poor loading speed, then it may affect its clicks and view rates. So, whenever you establish an eCommerce store make sure that you have implemented all the factors that make a website fast and flawless. Google also considers this factor as the biggest ranking factor because users don’t like browsing a website which creates a big bounce rate. You can use any suitable plugin for that. You only need to remember that your website should load:

• Within 3 seconds, and
• The images should be highly-optimized to ensure instant loading

10. Create Question & Answers
This is the best strategy to divert traffic to your e-commerce website. Product related questions and answers are also unique for users and they provide absolute information. It is the new trend in e-commerce which:

• Clears customers doubts regarding the product
• Washes out the negative image buyers have made in their mind​

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​Bottom Line:
Increased e-commerce website traffic may lead to optimum clicks and views. But most importantly, it leads to sales. So, if you want to get success and higher-conversion rates, it is essential to implement practiced SEO for e-commerce checklist. You can consider the aforementioned points to start your SEO execution.

Author bio:

Tom Hardy has hands on experience as a SEO Expert. He currently works at Sparx IT Solutions: eCommerce SEO Services Company and offers exceptional SEO auditing services to the global clientele. Also, he writes informative blogs and articles on varied SEO related subjects and helps readers know the best tips how to optimize a website over the web using SEO tools and techniques.