DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

All Those Social Media Options Got You Running Scared?

10/31/2014

0 Comments

 
Picture
by Kim Niemi

Nigerian princes in need of ransom, $500 Starbucks gift cards, mermaid-eating sharks… The Internet is rife with hoaxes, scams and general BS. Everyone has an opinion, everyone’s an expert, and no one ever confirms things are real before blithely clicking the share button. 

At least urban legends can usually be debunked at Snopes.com. Businesses trying to determine which marketing advice to heed and which social media methods are worth paying for don’t have it nearly as easy.

So how ‘bout we just tell you what you need? 

​There are plenty of bells and whistles to choose from, and we’ll talk more about them in a moment. First, a few basics that work for everyone. All social media marketing breaks down into four key areas of focus:

Audience – Knowing your audience is crucial. Don’t get caught up marketing to people you “wish” would like your product/service – talk to the people who already do, and let solid social tactics turn those people into advocates to convert the rest.

Platforms – Start with Facebook and Twitter, and branch out from there, depending on what you’re selling. There are plenty of social networks to choose from – some very obvious, and others not so much. If you need help deciding, you want to use someone who knows all the places you could be, to advise about where you should be.  

Content – You want to share relevant content by others to build relationships and capture attention in your space, but you also need to provide content of your own, which includes thoughtful prefaces to the content you share by others. And blogging nowadays is a must.  

Consistency – Nothing is sadder than visiting a page or feed and seeing a ghost town, where the most recent post is three months (or years) old. You need to establish a posting schedule and stick with it. Platforms like Hootsuite that allow you to schedule posts to your various platforms can be lifesavers.

The basic points above are all manageable without a professional social media marketer’s help, BUT a knowledgeable social guru can help you streamline things even more if you’re looking to ramp up quickly (just beware social charlatans).

They can also provide those “extras” we mentioned. Once you have a basic structure in place, you don’t want things to run away with you (and it can happen easily once your ducks are lined up and quacking). Considering a few specialty services makes sense, especially if you’re planning to grow rapidly.

Social Media Policy

Whether you’re handling all posts yourself or have a league of minions to do your social media bidding, a solid social media policy will keep everyone clear on what’s acceptable online behavior and what’s not. (Hint: Starting a comment war with trolls is on the “not” list. But it happens more than you’d think.)

Ghostwriters

This might seem an alien concept to the uninitiated, but there are various reasons to use ghostwriters to help your business get a leg up socially. Here are a few:

  • You’ve got a lot to say, but your own writing skills aren’t quite there
  • You know you need a more robust presence but you have no idea WHAT to say
  • You’re simply too busy to keep up with the demands of regular posting and blogging yourself

Plenty of business owners, CEOs and thought leaders trust ghostwriters to be their voice online and beyond – and you can too.

There are plenty of other social media marketing services out there – so many it can be overwhelming. But if you start with a few and layer things on as you grow, it's not scary at all.

For the past month we’ve counted down 30 ways we scare up traffic for your business. See the entire countdown on our Pinterest page. And if one of them suits your needs, reach out and #SayBoo!

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About