8 Budget-Friendly Mobile App Marketing Tips for Startups

by Aaron Starc, Guest Contributor

​As per the fourth quarter of 2019, there are around 2.57 Million apps on the Google Play store and 1.84 Million on the iOS store. The bar is rising each day.

From setting an alarm to calling a cab and making a to-do list, everyone is using some app to complete their tasks. 
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If you’re a startup willing to get into the limelight of people, the only possible way is to grab attention via a mobile app. Moreover, with mobile app marketing, it’s easy to grab the attention of the user. 

We are living in a neck-down generation of people where everyone is busy with their mobile phones. Be it Netflix or buying stuff online, everyone wants an app for it. Even if you don’t want to launch a mobile app for your business, it is not a choice anymore. Everyone is using a mobile app to do something.

To beat your competitor or at least stay on the boat, you must make an app and market it in ways mentioned below. 

This is a clear opportunity for small startups to cash out this fantastic chance and market their product even with a limited budget. 
In this blog, you’ll learn some mind-blowing, economical mobile app marketing tips that will help startups to market their app out there without spending much from their pockets. 

Try out these tips and let us know which of the suggestions worked best for you, and if there are any tips that you are using, do share with us in the comments section. 

1.  Always Optimize for App Store 
It is a well-known fact that both Apple and Google play store prioritize certain apps over others and feature them on top of the list. Certain ranking factors help the App store decide which apps need the top position on the list. 

The most crucial ranking factor when it comes to ranking an app in app store is to write a relevant app title. Say, you are building a bus time-check app, it would be great to name it, ‘bus time checker.’ 

Google Adwords Keyword Tool can help you pick the right keywords that are relevant to your app. But it will be safe to try out variations of the primary keyword. 

When you submit your app to the app store, it is essential to fill the relevant fields carefully. Mention your app category and the technical details correctly. 

Moreover, SEO social links are also relevant. Focus on marketing your app on various social media platforms like Facebook, Twitter, Instagram, and TikTok.

2.  The mechanism that will make viral the app
The most underrated technique is the social sharing of the app. If you give a new user some incentive to share the app, people will gladly share it. Every sharing of the app will add some growth, and bit by bit, your app will go viral. 

3.  Go for natural reviews 
When people hear about a good app, they rush to share it with others. The most effective way to get the trust of a new user is to entice them with positive reviews. 

However, it is worth mentioning that Google is quite strict about spamming. Don’t write fake reviews. 

The right way to do it is to give an incentive for an honest review. When you provide the user a chance to share, they will share what’s right. And this will be a win-win situation for both the brand and the customer. 

4.  Mobile-specific ads
Of course, you need to run some ads to reach your target customers. But the good thing with mobile ads is that it will be directed towards your target audience. 

Ensure that these ads are specific on what goal you want to achieve with each campaign. 

5. Guest post on other sites 
An effective way to get the attention of users is to start guest posting on other websites. This will help you leverage the audience of other sites, and in doing so, there are chances that your app will get the target audience they’re looking for. 

A professional mobile app development, New York will work on publishing their guest posts on high-quality websites. A website with a high Domain Authority (DA) will help your app get the relevant audience. 

The traffic and awareness you’ll get from a reputable website have no replacement at all. 

6.  Reddit, Quora, and other networks 
Reddit, Quora, and even Medium can give your app a real boost. Post articles talk to people and also answer questions that people ask, and your app can provide them with a solution. 

No need to run ads; necessarily, you can build a reputation on these networks first. Once the visitors know that you are the ultimate authority in the mobile industry, they’ll inevitably run towards you when they need to develop a mobile app. 

7.  Retargeting
The best thing about the mobile app is that people are using mobile apps all the time. They are downloading apps every second. At times they might uninstall your app and install it again. You need to retarget your ads so that customers don’t forget you. You can plan a different strategy for it. 

8. Email marketing
In the end, it is one of the most effective marketing tips that one can suggest. Drive traffic, show the testimonials, ask them for feedback on your app. Whatever you do in the email, this will help you to build an audience for your app. 

At times you can even start a countdown on email for the launch date or something special in your app. This will help you to get more visitors to your app. 

Conclusion
To conclude, a mobile app is something that is in demand and will remain in demand in the future. Your job is to try to market the app in the most budget-friendly manner possible. The above apps are a great way to start selling your app in ways that will be economical, but in the long run, they’ll help you to get your app out there in the market. 

About the author:

Strategist & writer at Branex. Learning photography, and friend of the needy. Animated gifs are my thing.

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