7 Awesome Ecommerce Content Marketing Examples

by Manev Dave  | Guest Contributor  | Digital Marketing

Photo by KOBU Agency on Pexels

Why the uproar in content marketing? Hasn't content always been center stage? The truth is, first of all, there was only content in websites. In fact, content was the basis of what propelled the internet into the most important invention of modern technology. 
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Ironically, even after the tech boom and the digital marketing big bang, content still has a significant impact on customers and sales. Instead of diminishing in power, the content has become more useful than ever. In the eCommerce development process, this is a very important part.

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Why Market Content?
A good piece of content you create today will live on the web forever, and eternity is a long time! Excellent content will continue to drive traffic, leads and sales for years and years to come. It will continue to tour social media, generating referrals and backlinks.
When you create and market great content, you start a chain reaction. The more informative the content, the stronger the shock wave created. It should play a role in any digital marketing strategy (if you need help, various strategy guides available).

However, you would need the right idea for such a kind of content marketing for such processes. A proper and coherent method can be useful in this case. In eCommerce marketing, one needs to work hard --  this is one fundamental matter -- for attracting the traffic.
The content can come up as the resource pages, blog posts as well as visual assets that deal outside the traditional delineation of the products and product lists. At the same time, the integration of mobile videos and apps can be a great solution here. The amalgamation of all these inputs makes the content all the more customer-centric and exciting to read. At the same time, they serve well in the SEO marketing field as well. 

Now, one should keep in mind that eCommerce encompasses any kind of online transaction; it is not about the process of selling products online. Therefore, when we are talking of the examples for eCommerce transactions, all kinds of transactions online are included in it. 

Here Are The Examples That You Can Follow Now:

Angie's List

This is a viable traffic moving option that includes countless service deals coming from different sectors and industries. No doubt that they have their separate listing process, but other than that they have the content promotion ideas also to make sure that yeah site invites a lot of traffic. In their content piece 'Watch Manhattan Blow over 400' years they have included all the required features to attract the traffic in the right way. With multiple visuals and a unique writing style, this content has from up to one-way superior nature of presentation in a specific way.

Proflowers

When you are going for the over the top examples of content marketing in eCommerce, then this might be the right option for you. The contents of Proflowers included 151 types of flowers as well as the relevant images, mentioning zones and weather and so many things according to danger it might be a little bit then be. Still, the content is not above the average blogs feeling up to the increasing requirement for information, as a result of that their website was visited 17000 times in one month organically and share block than particles are indicated more than ever.

Venngage

When you are going for eCommerce and sass both, then this example might be the right option for you. In the present case, this website is full of content that is completely relevant, linked with sources and answers queries. Among the different blogs and articles, the one that is standing out is the post ‘What is a marketing plan?’ This report includes all the relevant templates and pictures as well as links. 55% of organic traffic the site has is from blogs and posts, and they are inviting almost half of the traffic presently.

Beardbrand

In utilizing the full potentiality of the blog, this one might be the best example that you can follow. The blog has helped this eCommerce site so much that they invite a full 69% of the organic traffic.  Beardbrand has fully committed to the power of the blog. These numbers are enormous. With their #1 blog post, ‘How to Grow a THICK BEARD’ they have been able to invite 16000 visits in a single month. Such brand-centric posts are beneficial when it comes to proper traffic increases.

Bespoke Post

It happens to be one monthly box meant for the men who are trendy and interested in the latest fashion. One can argue that there is nothing groundbreaking in their site, but we cannot overlook the fact that the site is earning close to 100,000 visits organically every month. Their blog is mainly direct and informative, resulting in more than 2000 and more visits per month. Such a straightforward and informative blog can play a critical part in the blog content strategies. They can be the best bets for increasing organic traffic now.

Boll & Branch

In the case of this company, standard blog posts are the key to their content strategy. However, they have some international posts. These posts invite a great deal of traffic and this traffic is in no way ignorable. Some of the posts are delightful, offering lots of information mixed with illustrations and information. In a nutshell, the mixture of the information and the brand details make this content interesting for the online buyers and readers. According to the survey, a full 20% of organic traffic comes from content management.

Northern Brewer

At this time, the company is selling a product that needs a lot of tasks, then the relevance of the online content spikes up. This is very true in the case of Northern Brewer as they have come up with endless educational content that caters to the interest of the online readers. Examples of posts mentioning some of the essential parts of the whole process. The company has come up with a wide plethora of information that has resulted in 6000 visitors per month. No doubt, their intelligent handling of the process and the perfect writing has invited such colossal traffic.

Following The Right Content Strategy
It is quite hard for eCommerce sites to find the right methods for online visits. While the other techniques offer indirect push in the numbers. Content marketing provides more direct support in the process. The most crucial part of this process is to make the proper integration of the content with the brands and their details --  the method stands out.

About the author:

Manev Dave is the senior developer at CMARIX TechnoLabs Pvt. Ltd., a leading eCommerce development company with 8+ years of experience. He loves to write about eCommerce technology, startups, entrepreneurship, and business.  His creative abilities, academic track record, and leadership skills made him one of the key industry influencers as well.

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