6 Tips For Making The Perfect YouTube Video

by ​George Minton, Guest Contributor

In the earlier years, if you wanted to be famous or promote a product all you needed is to write captivating content.

Now, writing captivating content still matters, but it isn’t enough to secure engagement from your audience. Why? This is because people are getting busier juggling their work, personal and social life. They don’t have the time, or too tired, to read lengthy content.
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Video becomes the major player in sharing content -- it’s both informative and entertaining. When it comes to video sharing platform, YouTube maintain its lead. You can also make money from YouTube.

Create a great YouTube video.

Video becomes the major player in sharing content -- it’s both informative and entertaining. When it comes to video sharing platform, YouTube maintain its lead.

So, if you already have a channel but have no idea on how to create a perfect video, here are some tips that can help you get started.

​1.    Establish a budget
Creating a video will require you to own various types of equipment like video camera, microphone, lighting equipment. It doesn’t have to be expensive as long as it is reliable and produces the quality you wanted.

But to ensure you’re not going to overspend, you need to list down all the things you need.  After creating the list, write the amount you’re willing to spend for each.

To avoid over-budgeting, remove all the accessories on your lists because this can be replaced by ordinary things in your home(e.g. tripod can be replaced by a pile of books or a stool).


2.    Consider your camera options
You couldn’t create a video without a camera. So, ensure to invest in a reliable one. (David from Cameraseals.com can help you on this) There are different types of camera and each type is a good option depending on the type of video you’re going to shoot.

• Webcam is a practical option since it’s already included on your computer. It’s not much but it’s good to use if you’re creating Q&A videos or a review (movie or game).
• Smartphone is the convenient option and good to use for Vlogging and tutorials.
• DSLR Camera is the camera option for pros. You can shoot any type of videos, including action-packed events like sports.
• Camcorder – If you’re a fan of DSLR camera, but not its weight then a camcorder is the option to take.
  
  
  

3.    Make your content consistent
Aside from the quality of the video, consistency is another important factor for a video to succeed.

Since YouTube is a family member of Google, their ranking process is the same. The more consistent you’re posting high-quality and informative videos on your channel, the more it will rank and be viewed by many.


4.    Drive longer channel sessions
The main goal of your channel is to engage more people to watch ALL your videos. We know it can be difficult but YouTube makes it easier by introducing end screens.

End screen is like a banner that’ll be shown at the last 5-20 seconds of your videos. But instead of ads, it will show all your other videos on the channel. This has been proven to be effective in driving longer session on your channel.


5.    Use lighting in a static location
When doing a photo shoot on a static location, ensure to use proper lighting equipment. This will help you set a well-lighted studio.

If you don’t have the proper equipment, you can always use natural light. Find a door or window where light can enter the room and set your gears on it. Just look for the right position, so you can achieve the effect you wanted.


6.    Be tech savvy
The last stage in creating a video is editing. This is a crucial stage because this is where you’ll add the finishing touches that’ll make your video more engaging.

It sounds intimidating but if you have the right tools (e.g. video editing software), everything will flow smoothly. You’ll never have difficulty finding one because it’s available almost in every store. You just have to choose what will fit your needs.