DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

6 SaaS Website Mistakes

9/4/2018

0 Comments

 
Picture
by ​Chloe Smith, Guest Contributor

Running a SaaS business is anything but simple and there are a thousand things you have to juggle on a daily basis. Marketing your services in the oversaturated industry and striving to gain attention and trust from your potential customers is no easy feat in 2018, so it’s no surprise if something escapes your attention. However, it can be a costly mistake. It often happens that your website doesn’t receive the amount of attention it should – neither from you nor your customers.
​




Avoid these SaaS website mistakes.



You might not even realize your website is lacking, but if your business isn’t exactly flourishing, check out these six SaaS website mistakes and make sure you avoid them.

The content...
Above all, you should follow SEO principles to a tee and steer clear from content that does not provide something of value to your readers but just takes up space. Publish blog posts with purpose not just for the sake of publishing them. If your search engine ranking is what gives you a headache, it’s worth revisiting your SEO strategy and even getting a second opinion.

...and its language
Secondly, it often happens that the contents of a SaaS website are way too technical for a regular person to understand. While this aspect will depend on your particular target audience to some degree, you should still avoid using jargon and an overly complex formulation of what you want to say. This is especially important when describing your product and your offers. Get rid of the unnecessary fluff and be to the point. Assume a conversational tone that will make your company appear more approachable in the eyes of your customers and won’t chase them away with incomprehensible statements. In addition, always put the focus on the benefits of using your software, not just on what its features are. This will make it easier for your potential customers to envision using your software.

The pricing issue
Another thing that can be very frustrating for people looking to do business with you is failing to find an estimate of the costs on your website. It’s shocking to find out that about 80% of SaaS websites neglect this topic, concealing their prices, often not even having a separate page that gives a comprehensive answer to the pricing question. It’s not a smart move as it gives the impression that you’re probably too expensive, which wards off a good deal of customers. Take time to deal with this issue as it’s a very common but serious mistake to make.

Visuals
Visuals are one of the most important aspects of your website as they provide the first impression to everyone who visits your site. You only have a couple of seconds to grab your visitors’ attention, so an eye-catching main page is a must. What you must avoid, though, are cluttered visuals and messy navigation. Everything you place on your website must have a purpose in being there, other than just looking nice. So, try to find a balance and create a unique, professional-looking website design at all costs. It might be best to outsource this aspect to graphic and web design professionals  to take it to the next level.

No adequate demonstration
Another common mistake found on SaaS websites is failing to properly demonstrate the software itself. Just describing it is far from enough, no matter how well-written your descriptions are. You should include relevant screenshots, gifs and even videos of your software, but make sure they are large and clear enough to see exactly what’s going on in them. They should also be put in the right context – which means random screenshots just won’t cut it. Make it coherent and easy-to-follow.

No free trial option
It would also be for the best if you could offer a free trial. There is no better way to demonstrate what your software can do than actually giving a taste of it. Having tried it, your customers will be much more convinced that it’s a worthy investment, and you will also have showcased your capabilities confidently. Offering this option won’t break the bank but will certainly reflect positively in generating leads.

_________________________________________________________

While it is true that there are many pitfalls when tending to your SaaS website, if you are informed about the common mistakes and how to avoid them, you can be sure that your business is going to flourish in the future.​
​

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About