6 Benefits of Using Twitter Over Email for Blog Post Outreach

by ​Alycia Gordan, Guest Contributor

​Once you have churned out a cohesive blog, you feel like your work is done. However, this is far from the truth; the next step, after constructing a brilliant piece, is to put it out there for people to enjoy and learn. As a newbie blogger, there are numerous routes you can take to increase your blog post’s visibility.

This article discusses the merits of using Twitter over email to increase your blog post’s outreach.

Wide reach
Owing to Twitter’s concise format, posting about a blog notification comprising less than 140 characters can notify multiple users, in real time, in an effortless manner. You can add an image too to capture more attention, however, an eloquent tweet will also do the trick.

On the other hand, writing an email requires more contemplation. Moreover, the subject needs to be persuasive enough to compel the reader to click through the contents of the mail.
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Ease of sharing
Once you have tweeted about your new blog, your followers will like, comment and may even retweet it which makes it gain more visibility amongst their peers. It is a simple process which is accomplished with just a few clicks and reaches a multitude of users.

In comparison, there are slim chances of an email being shared as it can be a complicated task to add individual email addresses before the email can be forwarded to others.

Hashtags
Being the brainchild of twitterati, hashtags have become an imperative part of every tweet. By using well thought-out hashtags, you can engage your relevant audience or highlight the true essence of the tweet in a single phrase. The use of popular hashtags can provide you with a bigger viewership and greater user traction on your blog.

Networking
Twitter provides you ample opportunities for blog post outreach. You can follow other bloggers and users that belong to your field and find out what is working for them and integrate it in your outreach plan. Moreover, it also provides you with link opportunities as you can have a trade-off with a fellow blogger.

Alternatively, emailing is a more personalized mode of communication between you and the receiver which does not allow much room for networking.

Gauge reaction
The comments and shares on your tweet help you gain insight into the users’ reaction to your blog. You can respond to them, interact with them and even make appropriate changes to your blog if need be. Personal interactions can cause conversions and gain loyal followers for your brand. These people are also more likely to recommend your blog to others, thus, increasing user traffic.

On the contrary, the very nature of email doesn’t allow discussions between users; sometimes you may not understand why a reader didn’t open the email or click on the contents.

Multiple updates
You can tweet about a single blog post several times, each time quoting a different section of the write-up or highlight a different part of the post. This ensures maximum reach as each tweet can engage additional users who may have missed the initial posts about the blog.

Unlike tweets, frequent emails will come off as spam which can alienate your potential viewers. Emailing gives you a singular chance to convince people to read your blog so you have to make each email worthwhile, which means more pressure on you.   
Each digital platform has its own set of pros and cons. As a blogger, you need to identify the best way to use each platform to attain a higher blog post outreach.​

AUTHOR BIO

ABOUT Alycia Gordan
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Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia