How To Manage Multiple Social Media Accounts
Below, you will find five quick tips for managing multiple social media accounts that can save time and increase productivity while improving the quality of your results.
Select Your Social Platforms Wisely
As a marketer, you naturally want to expand your reach by using as many social networks as possible. Still, trying to use too many sites can stretch your time too thin and cause your performance to suffer. After all, you will have to create targeted content to reach the unique set of users on each social network.
Generally speaking, the users of social networks overlap, so you can choose the ones that best meet your needs. With this in mind, you can safely ignore some social sites without losing a substantial part of your audience.
Even though your choice of platforms may leave out some people in your target market, your careful selection will help you maintain a high-quality social media presence.
Use a Third-party Dashboard
Rather than manually logging into each of your sites to post content and assess performance, you can do the majority of your work from a third-party dashboard. Such a tool saves you the time and aggravation of manually logging into each site and helps you publish content and manage user interactions.
By using a dashboard you will make sure that all your platforms receive attention. For instance, you can receive all your notifications, respond to users and monitor mentions and other social signals without the need to constantly log into and out of each social network.
Have a Clear Posting Schedule
After choosing a management platform for your social media accounts, you should create and adhere to a schedule for posting content. Regardless of whether you create scheduled batches of posts or produce and publish them in real time, you must make sure that your accounts always have fresh material.
In the first place, scheduling enables you to consistently publish content at times when it gets the most exposure. As a result, you can create content without feeling the pressure of looming deadlines.
In other words, automation gives you a chance to work at your leisure rather than rushing to publish content to your social media profiles. Whenever you get a chance, you can create graphics, videos, and articles and add them to your queue. After that, the software does the rest of the work.
Leverage The Power of Teamwork
Improve your use of multiple platforms by building a team. Regardless of whether you need to leverage freelancers, hire remote workers or recruit your existing coworkers, more minds and hands can get more done.
Through teamwork, you can ensure that all your followers receive a personalized attention. Of course, with more than one person involved, creating a uniform customer experience might be challenging.
Fortunately, you can choose one of the many available cloud-based collaboration tools to make sure your entire team stays on the same page and contributes to the creation of value. When you do this, everyone can work from the same editorial calendar, and share their knowledge via messaging tools and searchable databases.
Keep Things in Perspective
Even when you use teamwork and technology to streamline the management of your social media profiles, your job might seem overwhelming. In addition to your responsibilities for creating and publishing content, engaging users and coordinating your team, you also must measure and interpret your results.
In addition to the reporting tools that come with your social media dashboard, you can also find dedicated analytics services that can collate your information and present it to you in actionable formats.
When you have accurate up-to-date information about the performance of your content on each of your social profiles, you can optimize your social media strategy to get the best ROI. For example, as you learn that certain topics attract more visits and clicks, you know to focus on them. Similarly, you might discover that your audience prefers content types such as videos or infographics.
In summary, you can effectively harness the power of multiple social media accounts by carefully selecting which ones to use and planning how to use them. Additionally, software applications such as management dashboards and collaboration tools can help you and your team to achieve fantastic results.
Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. You can reach Ashley on Twitter @ashleygwilson.