DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

5 Must-Read Digital Media Books

11/3/2014

0 Comments

 
by Kim Niemi

The masses’ attention spans may be shorter, but savvy innovators and entrepreneurs still look to smartly written books for inspiration and education. 

The five books below share one common thread: they all have something to teach those who want success in the digital world. (Isn’t that everybody?) 

Whatever level your business is at, there’s something for you on this list.

​1. How to Get PR for your Startup: Traction, Murray Newlands & Drew Hendricks


Startups might think it wise to mimic the PR tactics of companies that have been around a while, but there are some inherent differences in approach when you’re just getting off the ground.

Says Newlands, “Startups often have the problem that they do not know who their customers are and what message they need to tell. Telling the right story and why you started the company is something that startups can do well that is often not critical to established companies.”

2. How Google Works, Eric Schmidt & Jonathan Rosenberg

No, it’s not an instruction manual for using the popular search engine. It’s the story of how the company grew to be an industry giant. “In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.”

3. Social Media Mastery – Daily Action Series, Tara Ross, Ph.D.

As Laura Hope-Gill, author of Look Up Asheville, notes in her review, "Successful social media requires a brave mix of technological expertise and exposed personality. For many, these two are not only very separate entities, but they are both fraught with anxiety.” This book is the antidote to both ailments.

4. Jab, Jab, Jab, Right Hook, Gary Vaynerchuk

You know content is important, but as the back cover of New York Times bestselling author  Vaynerchuk’s book reminds us, “It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices.”

Yes, every platform requires subtle variations, but instead of freaking out about it, now you’ll have the tools to approach each platform perfectly.

5. Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, And Live the Life of Your Dreams, Jeff Walker

Once you’ve been inspired by “How Google Works,” follow-up with this step-by-step guide to building your own successful business written by “[T]he pioneer innovator of online marketing launches, as well as the online marketing industry’s foremost teacher,” according to Dan Sullivan, President and Founder of The Strategic Coach.

These books offer takeaways as valuable as hours of classroom study (or life coaching sessions), for a few dollars and a few hours of time. Take advantage of their lessons and let us know how they change your business.


Want more info like this to power your online strategy? Subscribe to Ghost Tips!
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About