5 Low Budget Content Marketing Ideas for Small Businesses

by ​Natalie Andersen, Guest Contributor

In order to get more clients, you need to invest in marketing. Yet, it is pretty common that businesses don’t have a big budget that they can allocate to advertisement and promotion. Not all companies can afford TV air or billboards. And that’s totally fine. There are now so many companies that are doing just fine while spending so little on their marketing needs. We’ve looked into the most popular, low-budget options.

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There are inexpensive options to help increase sales and brand awareness.

Most of them suppose that you’ll be creating content, many types of content. From visual to text, but it’s important to be as creative as possible.

Reddit
Reddit is commonly known as the “front page of the Internet,” a way they like to market their platform. This is a website with the most diverse community concerning interests and occupation. There is a subreddit for anyone out there.

Promote your product in all the niches that are relevant to it. Research the best timeframe to post on Reddit. It is commonly suggested to publish stuff between 1 a.m. and 7 a.m. Eastern Standard Time to get a greatest kick our of a post. Yet, it very much depends on the audience.

Social Media
A whopping 79% of American adults use Facebook, and you’re just going to let that go? Use Facebook’s advertisement system to promote your product affordably and efficiently. Don't forget that different people take interest in different things. You should aim to define your audience according to their age,  location, income, and interests. Finding out who your average customer is will let you target potential clients better.

SMM comes with a wide array of benefits:

• Generates brand awareness
• Generates traffic
• Improves SEO
• Improves conversion rates
• Increases brand loyalty and brand authority

Build a following and provide them with exciting content. It’s essential to balance out the amount of advertisement and niche content you provide your audience with. Take into account that almost half of the users say they unfollow brands for excessive advertising.

Customer Referral Program
Referral marketing means fostering your customers to recommend your service to a friend for something in return. It’s important to understand that you can’t actually for more referrals, this is trust that needs to be earned over the years.

Referral programs are commonly known as the surest way to place your customers into a so-called loop and make them generate new leads. These programs also create lots of “autonomous” publicity, since users write reviews and make social media posts on your service.

“Referral programs are pretty much a win-win collaboration between the service and the customer. You end up having more leads, while the customer gets a neat bonus,“ says Megan Hardy, a marketer at GetGoodGrade.

Great content
Posting impeccable content will improve your image among your customers and will build trust with potential clients. Your business’s credibility on the Internet is mostly defined by the quality of content you put out on a regular basis. Considering that your written or video material is useful and valuable to your audience, of course.

“Publishing articles regularly suggests permanent involvement with the industry. High activity typically suggests that you are among the leading companies in the field. Making posts via other platforms of influencers is a great way of winning some trust points from the Internet.“ — says James Daily, blogger at Brainished.

How to produce actually good content?
Generally, it is advisable to hire a seasoned writer for such tasks, which isn’t necessarily expensive. Furthermore, the kick you’ll get out of a successful content marketing campaign exceeds the investments manifold.

Simply look for websites that review writers and agencies. There you can make sure that you aren’t gambling while choosing a professional. Sites like BestWritersCanada, TopAustraliaWriters, and Canada-Writers can advise on the best pro’s available in your region.
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Vehicle Branding
In case you have a corporate car, a way to affordably market your business would be branding the vehicle. And by the way, branding your automobile actually counts as outdoor media.

“Outdoor media is commonly considered to be among the most efficient channels of advertisement and vehicle branding is a part of it. By simply traveling to work, you’ll be able to achieve huge exposure without any significant investment,” states Amanda Sparks, blogger at TopDownWriter.

Conclusion
It’s no secret that it’s hard to get your business noticed if you don’t have a large budget for marketing. There are several brilliant and inexpensive options that will help you to increase sales and brand awareness. Yes, they are quite demanding of time and dedication, but these are investments that will definitely pay off.

So even though your business is on a shoestring, you can always make it, given that you have a good product. Good luck!
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Author bio:

Natalie Andersen, chief content writer, and enthusiastic blogger. She believes that everyone’s life has to be the result of the choices they make but a helping hand is always welcomed. You can connect with Natalie on Twitter @getgoodgradecom or on Facebook.

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