5 Important Reasons Why You Should Always Hire an External SEO Expert

by Sujain Thomas, Guest Contributor

For successful online advertising, Search Engine Optimization (SEO) should always be a priority because of the immense benefits it offers. According to Google, only 52% of the existing millions of websites make any revenue. There is a need for businesses to optimize their sites given than 93% of virtual experiences begin with the search engines. With an SEO friendly website, you can easily tap into these extensive market and take your business to a whole new level. A survey published on the Search Engine Journal notes that 74% of internet users will never search beyond the first page of the SERPs. This means that websites should strive to rank highly if they want to dominate the online market. ​

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Outsourcing your SEO needs to an external professional.

SEO services offer immense benefits to business owners including more visibility, improved website traffic, higher conversion, and helps to establish your brand as an authority in your niche business. To enjoy all these advantages, you should hire a seasoned SEO Rochester, NY expert. Even though hiring an in-house SEO team seems like a good idea, you will end up spending more money and may not achieve the results that you desire. Here are the benefits of outsourcing your SEO needs to an external professional.

Benefit From the Latest SEO Tools
Even though businesses may have in-house IT experts in their staff team, these professionals may not be adequately equipped to handle the SEO campaign needs of your website. These IT experts already have a core role that they play in your business and adding SEO campaigns to these tasks can result in poor results. This is why you need an external SEO specialist who understands the latest industry trends. You will be assured of excellent results if you leave the SEO needs of your business to the experts.  SEO professionals will ensure that your website keeps up with the constant algorithm changes and you will always enjoy the latest developments in the SEO industry.

Objectivity
Effective SEO projects will always begin with a comprehensive website audit that helps to pinpoint all the errors that it has and correct them. When your in-house team carries out an SEO audit, they will not be quite objective and this means that some weakness can be left out. External professionals will add objectivity to this entire project because they are not emotionally attached to your business. As a result, you will get better outcomes from their audit and their services. Furthermore, all the weakness of your website will be noted in a detailed report before any SEO strategies start.

Saves Money
The U.S Small Business Administration (SBA) notes that a big number of small businesses and startups tend to fail because their teams lack the necessary expertise. For most entrepreneurs, hiring an SEO specialist may not be a priority when they are launching their business because of the costs of their services. However, hiring an in-house team is also quite costly and this makes outsourcing SEO projects a perfect and affordable alternative.

Assured Consistency
An SEO project is a full-time job and should always be treated so. When you allow your in-house IT experts to handle your SEO, they will not deliver the consistency that you need on these projects. This is because they will have to jangle between their core jobs and the SEO subject. As a result, one of the tasks will suffer and this is mainly your website SEO. You need an SEO expert who will work consistently on your business website to achieve the results that you desire. Furthermore, SEO involves a lot of work that your in-house professionals will not handle, for example, website auditing, maintenance, monitoring, off-page, and on-page SEO. By outsourcing SEO to experts, your IT professionals can concentrate on their core jobs and your website will always get the attention that it deserves.

Avoid Search Engine Penalties
Every year, there are more than 500 search engine algorithm updates. Your SEO specialist needs to be on top of all these updates to avoid penalties. When your in-house team is handling your SEO project, they may miss out of several updates and these can result in penalties on your business website. However, you can avoid these dire consequences by hiring external consultants who are more knowledgeable and experienced with the SEO field.
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Outsourcing SEO projects is ideal for any business that wants to build a solid online presence. Outsourcing will help to boost the efficiency of the project, reduce operation costs, and make sure that your site is always up-to-date with the most recent search engine algorithms. Furthermore, hiring an external SEO expert is one of the best ways of beating your competition.
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Author bio:

Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.

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