by Sam Khan | Guest Contributor | DIGITAL MARKETING
Are you struggling to find the right strategies that can boost your sales and drive business growth? Then, this blog post is perfect for you, as, here, we will be discussing the top 5 growth strategies that are proven to boost your sales growth. Alluring customers towards a brand and convincing them to make a purchase is a challenging task. Wondering why? Because the products or brands they already use must have a strong reputation and impression on them. Therefore, convincing customers to at least try and adopt a new product or service is demanding.
Sometimes, it takes up to months and even years to break the shell and inspire customers to switch to a newer product offering. However, some growth-hack strategies are tried & tested by countless businesses and brands and they have successfully resulted in boosted sales and business growth, regardless of the stage of business/product in the life-cycle.
The 5 strategies that we are going to discuss, mainly belong to SaaS marketing. If you are new to the terminology, let us give you a quick overview of the concept.
A Brief Overview of SaaS Marketing
SaaS is mentioned to be ‘Software-as-a-Service’. The concept of SaaS Marketing is derived from the software industry where you build awareness in the process to sell your software product. However, the tactics used under SaaS marketing have been successfully implemented in various other business domains. So now that you know about SaaS marketing, let’s discuss the marketing strategies that will help you boost your sales.
1. Display Real-Time Purchase Action on Your Website to Let People Know What Others Are Liking & Buying
Telling potential customers that others are liking and buying your offerings is a great way to integrate live actions and real-time over your business website or your social media handles. It’s innate human behavior to get attracted to things that are trending and people are taking interest in; especially to the ones that they feel like missing out on something valuable.
So, when a live-action is revealed on the website, it displays every single purchase that customers are making in real-time; and the whole phenomenon is found to be provoking desires of the potential customers and visitors to make a purchase too. Wondering why? The whole idea sparks a sense of urgency and curiosity among customers, making them consider that they are losing a good price deal or valuable commodity.
Showing real-time purchase on your website helps increase sales and this marketing strategy helps generate more sales revenues for the business. This marketing tactic is found to help influence consumer buyers purchasing patterns and motivate them to make purchases.
2. Elevate Your Offerings (Product/Services)
Since it costs more to acquire new customers than it does to retain existing ones, you have every reason to upgrade your offerings. That’s why more marketers focus heavily on customer retention over customer acquisition. Because poor quality products or deficient features and functionality are some of the reasons for customer loss.
Another great way to attract and retain your customer is to elevate your offerings and make them better. This is one of the most common growth hacking strategies which has helped marketers to boost sales. This strategy is considered to be vital as it helps in keeping customers loyal to the brand.
So, to attract new customers and retain existing customers, it is always important to keep your offering updated and encumbered with the latest features that customers are looking for. In this way, your customers stay happy and satisfied with the brand for a longer time. Also, they talk well about the brand through marketing and communication channels.
On the contrary, improving your product/services can result in increased sales and user adoption, while retaining those customers in the long run. Product upgrade is considered to be one of the most powerful growth strategies for your company. Updating your offerings enable you to attract and drive more visitors to your websites, social media, stores, etc. and allure them to make the purchase.
Hence, keep reviewing your products to find out what needs your improvement and attention. Look closely at every single detail, feature, and function and find out how it can be advanced to deliver an improved user experience. Never ignore smaller factors, because even the trivial factors could bring a significant impact, give it a try. Also, fix any faulty or outdated functions and keep assessing your product design and keep comparing them to your competitors. Last, but not least, never forget to consider feedback from your customer to find out what is missing.
3. Craft Quality Blog Content & Praiseworthy Content for Your Product
Another growth-boosting strategy that works great is publishing quality content or blogpost that recommend your product. If you haven't added blog posts in your marketing tool up till now, then trust us, you are certainly losing a great amount of money behind. Writing quality content or blog posts is one of the most preferred digital marketers for a variety of reasons.
Blog Posts help engage the target audience persistently. This strategy falls under content marketing strategy and it helps develop brand personality and also in product promotion. With a good blog, you can easily connect with your potential readers and clients while also learning how to serve them better. Some of the great benefits of having a business blog are mentioned below:
So, all you need to do is to find relevant topics to drive more visitors traffic, hence your target audience can relate your business product with their needs.
4. Magnifying User Onboarding Experience
Magnifying your users’ onboarding experience is another great strategy to boost your sales. It is a sales-boosting or growth strategy which emphasizes enhancing the overall experience of the users for the product/service. In this tactic, you focus on emphasizing to make the product usage optimally memorable for the customer; hence convincing them to repurchase it. Magnifying user experience involves amplification of user experience through product features, functions, sales process, after-sale service, customer service, etc.
When you have customers that are satisfied with your products, then they will surely tell others about it and talk about it on other marketing and social media channels, all of which will be counted as word-of-mouth marketing, etc. The strategy directly focuses on boosting overall customer satisfaction. Magnifying your users’ onboarding experience is really important because it helps in making the buyers realize all the benefits that they could get while using your products and services.
5. Using Influencer Marketing To Boost Your Sales
The last strategy on our list is ‘Influence Marketing’, which seems to be important and workable for all types of businesses. Influencers on any marketing medium whether it is social media, website, blogs, or in real life have a definite set of loyal audiences who get influenced and inspired by them and value the products that they recommend. By using the influencer marketing strategy businesses are successfully generating more traffic to their landing pages while also enjoying boosted user adoption rates and product sales.
Influencer marketing is proven to be very effective, as people trust and try products recommended by the influencers. It won’t be wrong if we say that influencer marketing is the modern word-of-mouth. This strategy helps engage the audience by sharing a bond with the audience and generating potential leads from it.
So, here are the top five growth strategies meant to boost your sales. We hope you find them informative and productive and trust us when you will implement them you will believe that each of these tactics will pay your efforts back. But, don’t forget to monitor the performance of your campaign and keep assessing them periodically to learn how they can be further improved.
About the author: