5 Effective Post-Launch Mobile App Marketing Strategies to Consider in 2020

by Shira Gray  |  Guest Contributor  | Digital Marketing

Photo by Yura Fresh on Unsplash

Mobile app marketing is a strategy involving interactions with users via the entire lifecycle, beginning with the first time they learned about your app to promote it and boost downloads, as well as other important mobile apps KPI’s, or Key Performance Indicators.

With billions of smartphone users all over the world nowadays, mobile apps have become a part of our daily lives. A couple of years back, 205 billions of apps were downloaded and by 2022, the number is expected to rise to more than 250 billion. Mobile app development services abound at present, and more and more people are inclined towards creating apps to join the vast industry.

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If you’re planning to develop a mobile app, then right from the start you should be able to decide on what mobile application marketing strategies to undertake. All of the successful apps today have been adhering to the best marketing strategies from the initial stage and even after the app is launched they think about marketing all the time. It appears that the job is not merely developing an app, you should also concentrate on a better app marketing strategy. 

For mobile app developers, whether freelancers or working with the different app development companies, such as for instance React Native development companies, a robust marketing strategy is paramount to success. It could not be denied that mobile apps are highly engaging and sometimes even addicting. Their functionality and marketing strategies keep users coming back for more. 
After you have developed a mobile app, the next critical step is doing marketing. So, how do you market your mobile app after it’s been launched? 

Most Effective Post-Launch Marketing Strategies for You
1. Search Ads
A great thing to include in your marketing strategy for more exposure and downloads is using Search Ads. A big number of apps are discovered via search engines. People are in search of new apps and when they do it on the search engines, it would turn out often that the app they have downloaded was promoted with a search ad actually. 

Half of the downloads are prompted by a search ad, which made marketers rethink their approach to app discovery. Search advertising makes the ad visible to users at the exact moment when they’re looking for something similar. Moreover, the search ad promotion is extremely effective but needs the right planning and execution. 

Search ads not only raise visibility but drive downloads as well. This is because again, they’re at the exact moment when users look for apps actively. Your app would stand out among the thousands with search ads. 

2. Social Media
There are more than 2 billion social media users in the world. You’re surely missing out if your brand doesn’t have a presence there. The same goes for your mobile application. Service providers, developers, all agree that the better way to reach people is via social media. 

For your strategy, considering focusing on popular platforms among your target audience. Several informative, but fun content, such as videos, blog posts, and photos could attract more audience to your brand, and to your app as well. Make certain to have an active presence. 

If you want to gain awareness among a particular audience, make certain to have an active presence. You may want to consider paid promotions for maximum exposure. A paid app install campaign on Facebook, Twitter, or Instagram will definitely boost your downloads.  

3. Provide Customer Service of Highest Quality
The key to create a good word of mouth and to prevent less negative reviews is to provide customer support that’s of the highest quality. This way, you could engage with users to create a feeling of loyalty and advocacy. Provide your customers with easy ways of getting in touch with you. 

Moreover, the ‘send feedback’ button with CTAs, or call to action such as social media platforms, in-app chat, or email. Again, social media seems to be the most preferred way for customers looking for a sort of support. Users who share positive experiences indeed could boost the number of downloads of your app, since they make it look more reputable. 

Positive reviews and ratings help build brand image and trust that goes a long way in acquiring new downloads. 

4. Review Sites Submission
The more reviews your app will get from app review sites or popular media sources; the more users would trust to download it. Submitting to review boosts awareness within a loyal audience, and increases rating. Moreover, it makes your app look much more trustworthy and reliable. 

Remember that these sites are the trusted resources of users, which offer reviews that are unbiased. Submit the app on different genuine and good app review sites. Always, users give more weight to these reviews. 

Data suggests that almost 84 percent of people trust online reviews. If they find your app reviews on such websites with unbiased advantages and disadvantages, there is great likelihood for them to download it. 

5. User Reviews
As previously mentioned, user reviews help in growing your fan base and draw new consumers. As a matter of fact, research states that 84 percent of people trust reviews online as much as friends. The more review that your app has, the more trustworthy it appears. 

User reviews boost engagement, loyalty, and credibility for your app. Meaning that requesting these reviews is critical. A way of doing this is via in-app notifications. Keep in mind however that notifications are based on permission. 

Asking much insistently equates into too many messages that could annoy users and lead them to disable or delete an app in general. Don’t rush into asking for a review, but allow users to enjoy your app first. If their experience is positive, then the more willing they will be in leaving a nice review for you. 

Conclusion
Developing a mobile app without a good post-launch marketing strategy is similar to manufacturing goods that never leave the factory. There really is no point to an app if people don’t see it. 

Take for instance an Android mobile app development company that creates a great app but lacks marketing. With the fierce competition on the app markets, extra effort is required if you want to make your mobile app stand out from the rest. 

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