5 Best Digital Marketing Tips You Must Follow to Grow your Startup in 2020

by Aaron Starc, Guest Contributor

In 2020, it is easier to grow your startup as compared to the last ten years. You only need the will, website, and ideas to grow no matter what the niche is. And once you have developed your website, the next big thing in digital marketing. It is impossible to grow your startup without showing an active presence on the internet. Starting from the launch of your product to introducing it to the people, you have to stay consistent in boosting your website’s traffic. 

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So, if you have built your product and also started your website, here are the five best tips to grow your website.

1.  Start with a Custom Website
Your business depends on your customers. Without them, you can’t only scale your website but also won’t be able to earn credibility. So, the first tip is to create a website that’s customized to your target audience. You should start with a buyer persona in your hands. Know what your customer attracts the most; color, behavior, design, and create a website tailored to their experience. Also, choose your social channels wisely because you can attract sales by being on a specific platform and not everywhere. 

After creating the website, you should also choose your digital marketing strategies according to your relevant market, and that’s the next step for you.

2.  Creative Content
​Everybody is working online to facilitate their customers, why should the customer choose you over others? 

For that, you will need a solid marketing strategy to engage your audience. And the most important thing in this context is the content you choose for your website and social platforms. So, unlike others, you’ll have to give your best in creating short, creative, and compelling content for your readers. On your website home page, you should also focus on including the key features of your product.

There are also higher chances of ranking on Google when your content is great and helpful for your visitors. So, try to help people with your content and create winning strategies to grab your audience’s attention.

3.  Video Marketing
Apart from the website and social media presence, the best thing for your digital marketing company in New York is video marketing. According to a study, video engages the audience more than a normal post. If your customer creates the video, then it will grab more followers to your business because it will sound more authentic to your customers. So, you can start by introducing your product through videos, its benefits, and how it will help your daily lives. It’s because videos aren’t time-consuming and take a short time to watch, whereas the detailed reports can sound dull to your customers.

4.  Don’t Choose to be Everywhere 
I know there’s a lot of social channels starting from Facebook, Instagram, Twitter, Pinterest, and LinkedIn, but the problem is that if you choose to be everywhere, you’ll miss the destination. So, always stay specific when it comes to choosing the networking channels. Know where the target audience is and make your space, thereby engaging in group discussions, forums, and comments.
Learn the marketing strategies according to that platform and implement it. This will help you to stay relevant as your business allows.

5.  Don’t Miss the SEO
If you launch your website without SEO, you’ll have your existing audience, but you won’t have the channel for your new visitors to join. When you optimize your website for the search engines, you boost your credibility, and the audience keeps coming on your site no matter how old your website is. So, when you launch your website, make sure that the design and content are search-engine friendly. Having an optimized site with keywords-driven content will also keep your website fresh, updated, and relevant to your target audience.

If you don’t need how to do SEO, take help from any professional SEO agency, but make sure you aren’t missing this part. Later, you can track the results through tools like Google Analytics to learn how your website is performing and interacting with your customers
To sum it up, start small, consistent, and know-how to attract the right audience for your business. Good Luck!

About the author:

Aaron Starc, strategist & writer at Branex. Learning photography, and friend of the needy. Animated gifs are my thing.

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