4 SEO Tactics to Boost Your Ecommerce Store in 2020

by Patrick Watt, Guest Contributor

SEO (Search Engine Optimization) today plays a very important role when it comes to building a robust online presence for any online store. Ecommerce stores should not underestimate the importance of SEO for eCommerce stores. This is an area where many online stores have been failing miserably, mainly due to their inability to take advantage of, and exploit the benefits offered by organic marketing.

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To put this into perspective, you should note that 39% of the overall global web traffic is derived from search engines. Additionally, 80% of eCommerce shoppers tend to ignore the paid advertisements that pop up in their search engine results. The following are eCommerce SEO tactics for 2020 to get you started:
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1. Provide Unique Product Descriptions for All Your Items
There’s an absolute need for you to come up with unique product descriptions for all the listed items. While you may find it easier to copy and paste the descriptions provided by the product manufacturer, you have to try and come up with your own descriptions. A good strategy requires you to create a custom and unique description for each item.

To many, this may seem like a lot of unnecessary work. But what you may not realize is that the presence of unhealthy data in your website can greatly affect your SEO rankings. If you’re unable to create descriptions or don’t have the time to do it, you should choose a trusted and experienced digital marketing agency that provides SEO services with suitable prices for your business.

2. Support Customer Product Reviews
Encourage your clients to make product reviews of the items that they have purchased from your store. Renowned eCommerce stores tend to have a popup message that prompts users to post their reviews after receiving their shipment. Keep in mind that you are looking to make your store noticeable to all search engines other than Google.
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Search engines are always on the lookout for quality and unique content. With an eCommerce website at your disposal, it means you are at liberty to post the free content supplied by your client base. Furthermore, you have an opportunity to increase your sales by furnishing clients with more information about the reliability and durability of each item.

3. Create an Easy Site Explorer
For an eCommerce website to have an engaging user experience and gain good SERP (Search Engine Results Page) rankings, the site needs to have a high-quality site exploration. The sitemap must be created in a manner that will keep the clients happy. This calls for it to be able to easily direct clients to the information or pages that they need to access.

Available product pages will also need to be planned in an efficient manner. Ensure that they are properly categorized, and organized into easy-to-access sections. It’s the simplest way to provide your clients with a remarkable and truly hassle-free experience.

4. Optimize the Store’s Loading Times
Having high-resolution images on a website is always a good idea. But this shouldn’t be done at the expense of its overall loading times. Including too many high-resolution images will negatively affect the site’s loading time, which is bad for your SEO. However, this is not to mean that you should resort to using low-resolution images.

Try and find a way you can use to reduce your image size without impacting its quality.

Summary
In an eCommerce store, user experience is a very crucial factor. It’s what provides the client with the platform they need to find the products or information they’re looking for in your store. Remember that the goal of having the store is not only to make sales and attract clients but to also encourage customers to come back in the future. 

About the Author

Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.

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