3 Ways to Turn Pinterest into a Powerful Marketing Channel

by Ilan Nass  |  Digital Marketing

Some of the most effective ways to leverage Pinterest for your business. Photo by Pixabay via Pexels

Social media marketing often focuses on Facebook, Instagram, and Twitter, but Pinterest generated more than $1 billion in advertising revenue in 2019 alone. While Pinterest may not be the best channel for every brand, it’s a growing platform with a massive audience, particularly among women ages 25-54.

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In this article, we’ll talk about some of the most effective ways to leverage Pinterest for your business. With the right tactics, you’ll be able to connect with a new audience and quickly improve your brand’s outreach. Make sure to check out our website if you’re interested in learning more about a top Pinterest marketing agency.

1. Start with the basics
Before you start putting money into Pinterest campaigns, it’s important to optimize your Pinterest presence by filling out some basic information and making sure that your profile reflects your brand’s values and image. That starts with a high-resolution profile picture, a stylish cover photo, and a clear, concise description of what makes your brand unique.

From there, you should also add a link to your website, turn some of your best boards into featured boards, and continue engaging with Pinterest users outside of your marketing campaigns. While campaigns can help you generate more traffic, your marketing budget can only take you so far if you aren’t building a natural Pinterest presence on your own.

2. Draw engagement from your website
Adding a link to your brand’s website will move users from your Pinterest profile to your site, but you can also generate engagement in the opposite direction. Adding a “Save to Pinterest” button to various pages on your website will make it easy for them to pin your products to their Pinterest board.

Every time a lead saves one of your products, you’ll have a better chance of bringing them back to your site for future engagements and orders. Getting your products on more boards will also give you a consistent source of organic leads who learned about your brand through a friend’s board.

3. Leverage Pinterest analytics
The native Pinterest analytics tool offers a wide range of data points about your marketing performance, and keeping an eye on that information will help you consistently adapt your approach based on the latest trends. With a business account, you’ll also be able to run A/B tests in order to compare ad variants and identify your best ideas.

Rather than building campaigns based on your perceptions of your audience, analytics allow you to make data-driven decisions based on past audience behaviors. The benefits of analyzing your campaigns and using A/B testing can’t be overstated, particularly in the competitive field of Pinterest marketing.

Pinterest isn’t as ubiquitous as Facebook or Instagram, and it’s often underestimated as a marketing tool. These tips will help you build a better Pinterest presence and turn the platform into a reliable source of traffic and sales.

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