DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

3 Ways to Turn Pinterest into a Powerful Marketing Channel

12/21/2020

1 Comment

 
by Ilan Nass  |  Digital Marketing
Picture
Some of the most effective ways to leverage Pinterest for your business. Photo by Pixabay via Pexels
Social media marketing often focuses on Facebook, Instagram, and Twitter, but Pinterest generated more than $1 billion in advertising revenue in 2019 alone. While Pinterest may not be the best channel for every brand, it’s a growing platform with a massive audience, particularly among women ages 25-54.




In this article, we’ll talk about some of the most effective ways to leverage Pinterest for your business. With the right tactics, you’ll be able to connect with a new audience and quickly improve your brand’s outreach. Make sure to check out our website if you’re interested in learning more about a top Pinterest marketing agency.

1. Start with the basics
Before you start putting money into Pinterest campaigns, it’s important to optimize your Pinterest presence by filling out some basic information and making sure that your profile reflects your brand’s values and image. That starts with a high-resolution profile picture, a stylish cover photo, and a clear, concise description of what makes your brand unique.

From there, you should also add a link to your website, turn some of your best boards into featured boards, and continue engaging with Pinterest users outside of your marketing campaigns. While campaigns can help you generate more traffic, your marketing budget can only take you so far if you aren’t building a natural Pinterest presence on your own.

2. Draw engagement from your website
Adding a link to your brand’s website will move users from your Pinterest profile to your site, but you can also generate engagement in the opposite direction. Adding a “Save to Pinterest” button to various pages on your website will make it easy for them to pin your products to their Pinterest board.

Every time a lead saves one of your products, you’ll have a better chance of bringing them back to your site for future engagements and orders. Getting your products on more boards will also give you a consistent source of organic leads who learned about your brand through a friend’s board.

3. Leverage Pinterest analytics
The native Pinterest analytics tool offers a wide range of data points about your marketing performance, and keeping an eye on that information will help you consistently adapt your approach based on the latest trends. With a business account, you’ll also be able to run A/B tests in order to compare ad variants and identify your best ideas.

Rather than building campaigns based on your perceptions of your audience, analytics allow you to make data-driven decisions based on past audience behaviors. The benefits of analyzing your campaigns and using A/B testing can’t be overstated, particularly in the competitive field of Pinterest marketing.

Pinterest isn’t as ubiquitous as Facebook or Instagram, and it’s often underestimated as a marketing tool. These tips will help you build a better Pinterest presence and turn the platform into a reliable source of traffic and sales.


1 Comment
Melissa McMurdock link
3/15/2021 12:51:12 pm

This is a fantastic article and really accurate. We have had some amazing successes by following your simple steps above about Pinterest. Who knew the value of pinterest could be so beneficial to your business. Thank you for sharing.

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About