Do you even know what type of writer will be the best fit for your project? Before you can begin writing articles or blogging for your business, there are three types of writers you should consider hiring and why.
Find out what each of these types of writers brings to the table and how to successfully choose the right one based on your unique needs.
1) The Social Media Writer
Every business needs marketing. The social media writer knows exactly how to market social business. Social media isn’t something you can create for your business in five minutes, so it makes sense to find a writer who has already gained experience in social media marketing by doing it for a company or large organization. If your company is small, hiring someone with lots of experience is even more important because they’ll need to develop experience within your niche quickly. A great social media writer will know not only how to create and schedule content that is well suited for your audience, but also how to promote posts effectively.
2) The SEO Copywriter
SEO writers are SEO experts foremost, secondarily and only if there is enough time, thirdly. As a freelance writer specializing in SEO copywriting, their job is to level the online playing field by optimizing your website. Clients don’t care that they’re paying a writer to write content that search engines will like, they just want results. A successful SEO copywriter is going to take your business idea or keyword phrase, research the relevant keywords, use them appropriately throughout the text (instead of stuffing them into the title), and structure a well-written story that's relevant to both humans and search engines while making sure there are no issues with duplicate content — or worse yet — spammy or thin content that could get your site penalized. They do all of that because it works. Again, marketing.
3) The Ghostwriter
A ghostwriter can do it all. From researching and writing an entire book to simply authoring a business-related eBook, ghostwriters can act as your business voice and produce content that’s both cohesive and consistent with your overall brand. Since ghostwriters have no qualms about filling up their schedules, they’re able to handle long-term projects (sometimes with little or no oversight from you). If you're looking for someone who's been around the block a few times and has seen everything, hire a ghostwriter! Whether you need help marketing your product or need a blog post written on time and under budget, these professionals are the people to call. They know how to create engaging content while staying within your deadlines and cost constraints. While some writers might specialize in different things like research or blogging others might be experts in general topics such as finance or healthcare, freelance writers work well if you don't want one person doing everything.
The Bottom Line
If you’re looking to hire a freelance writer, chances are you already have a pretty good idea of what you need from them. Maybe your product is ready to launch, or maybe you’re a business-to-business client who needs white papers or web content for a marketing campaign. Whatever it is, make sure you know what kinds of things they’ll be responsible for (and why those are important), so that when it comes time to do some research on potential candidates, your list isn’t overrun with one type and underpopulated with another.