One solid emotion to evoke is curiosity. By crafting a curious title, one will give pause to the reader, and make him wonder what the article is about. It is important to differentiate between curious and mysterious. The title of this blog post is indeed mysterious, but not curious. A curious version would be something like this:
How I Used a Typewriter to Get 100,000 Visitors to My Blog
Isn’t that intriguing? Of course, there has to be some truth behind the title, but even a flimsy connection would work. (You could claim that you typed the initial blog post draft on your typewriter for inspiration).
Another great tactic is using a specific number, which helps prepare a reader by giving them exactly what they think they are getting. So instead of a title such as “Various Methods to Help You Gain Blog Traffic”, one would be better served to write:
3 Ways to Guarantee More Blog Traffic
And while we’re giving away guarantees, why not express some excitement?
3 Surefire Ways to Guarantee a Ton of Blog Traffic
By offering a specific number, the writer is letting the reader know exactly what he or she can expect. And by writing a bit bombastically, the writer is eliciting excitement – what reader would decide not to click on that article? Because who doesn’t want incredible blog traffic?
Though there are no hard and fast rules, I believe that curiosity, set numbers, and excitement are great tools for creating awesome blog titles. And if you are struggling to come up with a title, check out this awesome list of title templates to rejigger any writer’s block.
Shlomo Wiesen is a content and blogging fanatic who loves working with small businesses and startups. Feel free to reach out: @shlomowiesen
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