by Karli Jaenike | Guest Contributor | Business
The physical world is slowly shifting its attention to the online world. While communication is easier online, competition for marketing is more intense. This goes the same way in every industry in the market.
If you’re a therapist, it could be difficult to look for clients these days despite the convenience that comes with the rise of the internet. The flood of information without proper direction is confusing.
Therapists, like all other professionals today, will need to use proven marketing strategies to attract potential customers. If not, marketing online or otherwise can turn out to be ineffective. Here are 15 proven strategies to improve your marketing skills and client-reach.
1. Maximize Your Social Media Presence
Today, nothing beats the results you can get from social media marketing. Social media paves the way to build credibility and promote excellent customer service. It is how you present yourself in your social media accounts that will help you reach out to more clients.
Facebook and Twitter are excellent platforms to start. It’s where your potential clients hang out, discuss their problems, and seek out recommendations. This offers you a lot of opportunities to interact with prospective clients. Use Facebook and Twitter like your own personal secret weapons.
Opening an account is never enough. With social media accounts, here are a few marketing tips for therapists you can use:
It is important to establish a positive image for yourself in your social media accounts.
2. Attract Audience With A Website And Blog
The internet is a vast place to explore and it offers people a lot of freedom within it. Websites and blogs are only some of the platforms that people use to express themselves online.
Create your own website or start writing your own blog. The important thing is to have a place where clients can know more about you and what you do. A blog can give voice to your skills, talents, passions, and values.
Blogs are your online journals that can connect you to the people you want. With blogging, you can optimize your online presence and add credibility to your marketing efforts.
Here are a few tips that can make blogs a powerful marketing tool for therapists:
More than expressing yourself, you can use blogs to improve your online presence and strengthen your marketing foundation.
3. Try Out The Google My Business
Let’s face it; marketing is a challenge for therapists because that’s not their expertise in the first place. Google My Business, though, is an expert and free tool that can fulfill your marketing needs.
Google My Business is an excellent marketing tool because of Google Business Listing. This listing allows your practice to be visible on Google Maps and search engine results. Set up your profile and make sure to include the right keywords such “best therapist” or “best therapist in *area,” etc.
4. Learn SEO And Boost Your Online Presence
Once you create your website, the next step is SEO. Search Engine Optimization (SEO) is a topic you need to be familiar with. It simply refers to the methods of improving your website’s ranking in search engines.
Marketing can definitely be difficult for therapists if they don’t know at least the basics of SEO. To make it less complicated, the goal is to be in the first page of search engines like Google and Bing. The first pages of search engines are normally the ones that people look at. Your website will most likely be visited if it is top ranking in the search engines.
Some basic SEO tips you can follow include:
SEO tactics allow you to predict what people are looking for so you can improve your content, which will in turn improve your website’s ranking.
5. Connect With Other Therapists
Networking with other therapists can be an effective marketing tactic for therapists. Make sure to connect with your fellow therapists both online and offline. Here are a few ways you can expand your professional network.
Facebook Therapists Groups and Pages
You don’t need to limit your Facebook usage to your personal or professional account. You can join pages and groups where therapists meet, discuss topics of common interests, and help each other out too. From these groups, you can also get updates on upcoming events and training. You can even get referrals.
LinkedIn is a platform designed for professionals to build their network. Register for an account and stay connected to other therapists on the site. Like Facebook, you get to have access to information and updates in your field. You can post interesting information relevant to your field, answer questions, or create polls to create conversation around your services and establish yourself as an authority.
Local Therapist Communities
It is important to build and nourish your relationships in your local community especially if you’d like foot traffic to your local clinic. Attend lunch meetings and conferences and meet your fellow therapists near you. You can even host your own event and invite other specialists in your area.
6. Check Out Free Trials Of Online Marketing Tools
Many marketing tools are available for free trials and you should try them out for marketing for your therapy business.. You can use them to boost your SEO ranking and add more authenticity to your website. Register for free trials and check out if they can be useful for your online engagement.
7. Learn About Link Building
If you wish to market your therapy clinic effectively, you need to keep learning new things. One of the vital subjects to research and train for is link building. It is a crucial marketing strategy for rank improvement.
The best way to build links is to write epic content that other websites wish to link to. Or else, you can appear as a guest therapist on related websites. Link building increases the engagement and rank of your website in search engine results. More links to your site increases the search engine’s confidence in your website and ranks it higher.
8. Add A Media Page To Your Website
Once you’ve created your business website, make sure to include a media page. This part of your site will house links to sites that can boost your credibility. They can be sites where you’ve been featured or mentioned around the web. You can also add a link to your blog on this page and stellar reviews from your patients.
9. Use An Email Newsletter
Email newsletters are excellent tools for marketing your therapy clinic. They serve as conduits for content, information, and news to reach current and prospective clients. The newsletters provide them an inkling of your personality and expertise.
Newsletters are subscription-based which means whoever will subscribe to your newsletter is interested in you and your services . They are willing to read about you, so all that’s left is to convince them that you’re the best therapist for them. Make sure to mention vital information like your specialization and how to contact you in the newsletter.
10. Make Your Contact Info Accessible
In your efforts of making yourself accessible, make sure to include your contact details at an eye catching place. Add it to your website, blog, newsletters, and your social media profiles. A good engagement will be useless if your contact details are not available to catch the lead. Include the following details:
11. Try Out Free Business Listings And Directory Trials
Business listings are the modern yellow pages. Get your practice listed in Google business listing, making it easy for people to find you online. Make sure to include the following details in your listing:
12. Learn All About HARO (Help A Reporter Out)
HARO or Help A Reporter Out is a service that can get you quoted in credible sites. It can help you establish a good reputation for yourself online. Using HARO is an effective marketing tactic for therapists to beat the competition and give a major boost to their credibility.
HARO can usually put your name in high authority websites so having a well established business website and impressive social media traction increases your chances of getting quoted by the reporters.
13. Reignite Your Personal And Professional Connections
Professional and personal relationships are relevant to your business reputation and credibility. Instead of just building new connections, you can touch base with the network you already have. Contact people you already know. Call them up for a little chat. Don’t be shy about talking about your services and asking for referrals because businesses need to be proactive for getting new clients.
You can use your personal number for communication. If not, you can also use Google Voice for free phone calls through your computer.
14. Reach Out To The Local Community
If you want to reach out offline, start with the local community. Identify the groups you want to connect to and start networking with them. Personally reach out to them and ask them if you can offer them any services. Some excellent groups to start with are the new parents and the LGBTQ+ community.
15. Be More Confident In Speaking Out And Have Fun!
Marketing for therapists may be a new experience for you but it is something you need to be familiar with to survive in this chaotic world wide web. The key is to be confident and speak up. Muster the courage to talk to people about your problems, and connect with them so they can share their problems with you too. Learn to have fun while reaching out and trying out new things. There are excellent marketing mediums you can enjoy out there like podcasts and blogs!
Online marketing for a therapy clinic may seem like a new idea but it’s not something you can neglect in this age. With the above 15 proven marketing strategies, therapists like you can start earning new clients within months and establish your expertise online.
About the author:
Karli is a content marketer and co-founder of boutique agencyJuiceBox. With over 10 years in the marketing industry, she’s worked with brands large and small across many industries to grow organic traffic and reach new audiences. She writes on everything from content marketing, social, and SEO to travel and real estate. On the weekends, she loves to explore new places, enjoy the outdoors, and have a glass or two of vino!