10 Types of Content a Ghostwriter Can Help You Write

by Cris Yeager
DIGITAL MEDIA GHOST
Ghostwriting

What is content writing? Simply put, it’s written material created to fulfill a specific informational or marketing purpose. It includes copywriting (think blogs, newsletters, pamphlets), SEO writing (blog posts, articles), ghostwriting (books and e-books), scriptwriting for video content (screenplays, podcasts), and more.

How many types of content can one person write?

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When you’re working with a ghostwriter, the answer to that question is quite a few! But what exactly are those types of content? This article will break down ten specific types of content your ghostwriter can help you create, whether you need it in print or online, or as part of your social media campaign or email newsletter. Let’s get started!

Content writing
Many types of content writing are meant to create marketing for business and individual goals. Email campaigns, copywriting, scriptwriting, video production, social media posts — all these can be done by a ghostwriter. It doesn’t matter if your goals are to generate leads for your company or sell more books on Amazon — if you need content created and published, consider hiring someone to do it. Ghostwriters can fill in gaps where you lack skills or just want some extra help crafting and distributing content that goes beyond your normal responsibilities. If you already have writers in-house but want additional flexibility in how and when they complete projects, hiring an experienced ghostwriter is an option.

Types of content
Copywriters craft original content and ghostwriters help with heavy-lifting by recreating someone else’s work in their own voice. Are you wondering if you can hire a ghostwriter to do different forms of content writing? The answer is an unequivocal yes! Here are ten types of content a ghostwriter can help with:

• Website content: Your website is one of your best marketing tools and with good reason. Your home page, product pages, and landing pages are among some of your most important pieces of content, and they're often some of your first interactions with prospects or customers. The main thing about website content is that it should be interesting enough to draw readers' attention and keep them on your site. Your job is to make sure each piece makes your readers excited about whatever service or product you offer. If you're looking to hire someone to write website content for you, it can be useful to know what kind of stuff a ghostwriter can help you write for your site.
• SEO writing: Search engine optimization or SEO writing, is copywriting that’s written specifically to rank well in search engines. Rather than just appealing to your readers’ interests, SEO writing must also follow keywords and specific formatting requirements (keyword density, tags) laid out by search engines. Luckily for you, ghostwriters specialize in any and all writing. Even if you don’t know much about search engine rules and regulations — or how to properly incorporate them into content — a ghostwriter does.
• Technical writing: If you're part of an industry that requires more technical language, such as software or finance than normal content writing can achieve, it's time to start considering technical writing. Technical content tends to get into nuts and bolts and often has a lot of jargon or specialized language. As such, it can be easier for someone who works in that field to understand and communicate effectively. Because technical writing often needs to include how-to instructions, it's also a good fit for ghostwriters with engineering or robotics experience.
• Long-form content: Getting white papers, eBooks, case studies, and evergreen content right can help position you as an expert and generate leads for your business. Even if you don’t want to create these types of documents on your own (or can’t due to time constraints), a ghostwriter can write them for you. The more industry knowledge they have, however, the better. Hiring someone who knows how to craft compelling content from beginning to end will ensure that your document has all the elements needed — and no superfluous ones — to make it shine.
• Email marketing: There are several ways to create an email marketing campaign. A ghostwriter can help you with everything from writing clear subject lines to crafting your message so that it resonates with your readers and fits seamlessly into their daily lives. Email marketing is a fantastic way to keep in touch with potential clients and customers, and personalized content is more likely to get them to engage. Ghostwriting email campaigns not only help you convert leads. it allows you to create ongoing relationships.
• Content scriptwriting: A ghostwriter may draft a script for short advertisements, instructional videos, or podcasts. Scriptwriting is similar to copywriting in that a writer will carefully craft words so that they can get their point across. However, unlike copywriting, scriptwriters must present information in a narrative format—that is, they must tell a story with their words. This is what makes writing scripts so much fun! A great script can move people to action and leave them feeling inspired or intrigued. And as far as ghostwriters go, it’s no different. From creating videos to drafting scripts for interviews and TV shows, our ghostwriters know how to handle any type of content you need!
• Social media marketing: Just because you write great content, doesn’t mean you know how to promote it. Good content writers understand both sides. They know what makes good content and they know how to get their posts in front of relevant audiences. If your business wants to employ social media writers, make sure they are familiar with various platforms and can manage accounts on Facebook, Twitter, LinkedIn, Google+, and more. Having a ghostwriter who can craft copy for social media outlets and manage accounts related to that content is ideal — and often necessary.
• Blog posts: Blog posts are still an effective method for writing content that gets noticed. When you hire a ghostwriter to help with your marketing efforts, ask him or her to write blog posts that attract readers and contain SEO-friendly words and phrases. Your articles should be insightful, educational, entertaining, informational and readable. The topics will differ depending on your niche and audience (e.g., millennials), but all should be about what you do best in as few words as possible. Keep titles short and SEO-friendly.
• Articles: Ghostwritten articles tend to be more formal than blog post writing, and geared toward marketing efforts. Ghostwriters would use different types of language to address different audiences. To create well-crafted content, ghostwriters research topics in depth to ensure they understand their audience's interests. 
• Product descriptions: Do you know how to write descriptions for your products and services? Sure, but can you write descriptions that don’t only entice consumers but actually help them choose between various options and make sure they buy what they need? If you need help writing descriptions that give customers a clear idea of what they’re buying, ghostwriters can help. Ghostwriters can craft perfect product descriptions so there is no confusion and help consumers choose. These writers have extensive knowledge about their industry, so much so that their writing has become renowned by customers in their niche. By hiring ghostwriters to draft your product descriptions for you, you not only get content perfect for your audience but also save time since these are people who do it all day, every day.

Finding a ghostwriter
Before you even begin looking for a ghostwriter, you need to figure out what exactly you want that person to write. This will help you find candidates whose skills and experience match your specific needs. It’s good to conduct interviews and research candidates to find a good ghostwriter who’s interested in your business and can offer relevant advice as well as services. Ghostwriters also do research on topics about which they have no direct knowledge. A further distinction is often made between professional writers, who often set very high writing fees and tend not to specialize in any given subject, and technical writers or ghostwriters who may be more affordable but are more limited in their expertise because they focus primarily on certain subjects and/or industries.

Wrapping up
If you’re looking for someone to write content for your website, email campaigns or other marketing pieces, then you want to make sure that person is a skilled content writer. Don’t skimp on quality because it will only hurt your brand. Do some research and make sure that whoever you hire knows what they’re doing. A ghostwriter can help with all kinds of content writing needs — so don’t hesitate to ask a potential ghostwriter lots of questions!

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