A successful April Fools’ Day campaign must contain these elements:
In their recent blog post, 10 Great On-Brand April Fools’ Campaigns, the marketing experts at MDG Advertising revealed 10 major brands that nailed the art of the April Fools’ Day campaign and provide lessons that every marketer can learn for their own brand.
10 Great On-Brand April Fools’ Campaigns
While the freedom to engage in April Fools’ Day trickery can spark creativity, it can also be a headache for marketers. Brands have to be careful with their stunts, finding ways to humor audiences while ensuring that everyone is in on the joke.
In MDG Advertising’s new article, 10 Great On-Brand April Fools’ Campaigns, readers will learn how their brand can indulge in some fun without causing confusion and/or provoking a backlash.
Click here to read the full article