by Will Viharo
The common complaint amongst “purists” and traditionalists in the publishing industry these days is that virtually anyone can upload a bunch of words strung randomly together, placing it instantly on the global Internet marketplace alongside established literary lions like Stephen King and J.K. Rowling, and consider themselves a “published author.” But will anyone else consider them an actual author? That’s a matter of personal perspective, frankly. But there are ways to positively influence one’s public perception and professional reputation.
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by Kim Niemi
Social media can be a double-edged sword: Businesses know they need it, and spend time and money trying to get the most out of it from a marketing perspective. But for all its advantages, social media's pitfalls are many and can be deadly. 
by Will Viharo Almost every blog about writing – including this one – touts the merits of exploiting one’s one self-made social media campaigns to properly promote your literary efforts. But just how effective are these meta marketing techniques? Are you wasting your time even trying? Once again, the answer is more complex than the question… 
by Mary C Long If you search on Twitter for “homeless” you may be surprised by the results. There are organizations listed that support homeless people, but there are also homeless folks – quite a few of them actually. And not just formerly homeless, but those currently living in shelters or spending their nights outside. 
by Mary C Long
There has been an unexpected explosion in the unsexiest of roles to hit the social space — online project manager. While many “social” folks are all razzle dazzle, they’re apparently dropping the ball, and project or traffic managers and all-around organized folks are benefitting from the chaos these “growth mavericks” have created. 
by Will Viharo
With the proliferation of self-published books flooding the Internet these days, one might assume that everyone in the world has decided to become an author. While taking advantage of free DIY technology to publish and promote one’s own creative work is certainly recommended, the temptation to abuse and exploit this opportunity merely to satisfy one’s own ego or neuroses must be avoided. Here’s how... 
by Will Viharo
Getting attention for an individual book in today’s overcrowded marketplace is even more challenging than actually writing and publishing one, especially if you’re an indie author that doesn’t have the benefit of a big publisher’s publicity department. But even traditionally published authors have to do much if not all of their own networking these days, relying heavily on their own social media platforms to spread the word(s). Frankly, it’s no longer enough. You need to think outside the box, or remain buried inside of it forever. |
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