The notorious "casting couches" you hear about in stories of old Hollywood are a thing of the past, but there are still those eager to make a buck off performers desperate for a shot at their big break. Just as there are unsavory sites trolling marketers desperate to attract attention online.
It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket science – but it is an art.
The “Do It Yourself” trend across popular media is hardly new, but thanks to modern technology and the proliferation of free publishing platforms, it almost seems like nobody needs anybody to realize their artistic aspirations anymore.
Except, of course, they do. We all do, no matter how emancipated from “the system” we like to think we are…