by Mary C Long
When talking about social media marketing, no conversation lasts long without coming around to content – what to post, where to post it, when to post it, etc. Brands know they need to bring their A-game if they want to attract social followers and convert them to paying customers. What many DON’T realize is how leveraging user-generated content helps them do that.
Keeping up with Twitter can be challenging as you strive to put out engaging (and relevant) content, while simultaneously building relationships with prospects and influencers, and fighting for attention against 500 million tweets per day.
How do you know what’s working if you don’t have the budget for heavy-hitting analytics software?