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User- Generated Content Is Marketing Magic for Brands

7/10/2015

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by Mary C Long 

When talking about social media marketing, no conversation lasts long without coming around to content – what to post, where to post it, when to post it, etc. Brands know they need to bring their A-game if they want to attract social followers and convert them to paying customers. What many DON’T realize is how leveraging user-generated content helps them do that.

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6 Things You Didn't Know Twitter Tracks For FreeĀ 

7/7/2015

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Keeping up with Twitter can be challenging as you strive to put out engaging (and relevant) content, while simultaneously building relationships with prospects and influencers, and fighting for attention against 500 million tweets per day. 

How do you know what’s working if you don’t have the budget for heavy-hitting analytics software? 

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Shooter May Have Used Twitter To Locate Victims

7/6/2015

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by Mary C Long

In Vancouver, two men were shot in front of a popular downtown restaurant. One of the wounded men, 24-year-old rapper Lazeevil, tweeted that he was eating at the restaurant, Italian Kitchen, twice before the shooting happened.

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Digital Curiosity Won't Kill The Cat

7/3/2015

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by Mary C Long

The digital era has changed so much about the way we live for the better – from the way we experience entertainment and report/receive the news to how we offer aid to disaster victims and educate each other about cultural similarities and differences.

But balancing the scales we have things like clickbait, satire-disguised-as-news, cyberbullies, trolls, and spam.

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Declare Your Independence As An Author!

7/2/2015

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by Will Viharo

The common criticism against self-publishing is that it’s mainly the last resort for authors that can’t get published any other way, meaning by a “professional” publisher. But that doesn’t take into account either the popularity of many DIY titles with readers, or the increasing number of traditionally-published authors turning to Kindle and other digital platforms to produce and promote their own work themselves – without having to share their profits or answer to any editorial authority.

Let creative and commercial freedom ring! How? 

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