You've seen it on numerous Twitter profiles, "Retweets are not endorsements.” People use it attempting to draw a line between the personal and professional on social media.
It's a smart but useless message because from the consumer perspective, there is no difference between your company's official business account and your employees' personal ones. Which makes the whole social media thing that much trickier.
The world is constantly changing, which means that marketing is constantly changing too. It’s important to keep up with the times, but it’s also important to not neglect some core elements just because something new and shiny has come along.
Indie fiction is in many ways the new “garage rock” of pop culture. Or at least it’s the literary equivalent. Whether you’re in a “band” (signed with a press) or doing “solo gigs” (self-publishing), the geyser of raw talent and vivid voices bubbling up from the underground is inspirational because of the camaraderie, but also a bit intimidating, due to the fierce competition.
Fast-rising “punk-noir” author S.W. Lauden is at the vanguard of this movement, both as a promoter and a participant, making his own unique mark in a crowded field.