by Mary C. Long
Thinking up a unique business idea is often the easy part — it’s knowing how to launch that’s the problem. Cheap, fast and effective is really what you’re aiming for with your launch, but that’s much easier said than done.
But what if it wasn’t?
Snow & Company, a cocktail bar in Kansas City, used Foursquare ads to get their business off the ground. They saw an impressive 1150% ROI and were (obviously) very pleased with how it helped spread word of mouth.
And if you think about it, Foursquare makes a LOT of sense. More sense than Facebook or Twitter ads, anyway. With Foursquare, all users are actively looking for somewhere to go. On Facebook, you’re dealing with people who might not even be out of bed yet.
With Foursquare, you can spread word-of-mouth and build reputation pretty quickly — it only takes a few favourable votes and positive comments for new customers to take an interest. So, how can Foursquare Ads help your business?
*This post originally appeared on Examiner.com.