by Lily Bradic
When small businesses think about using Vine, the most common objection is that six seconds isn’t very long. And while that’s true, it’s also one of the best reasons to use it.
Your customers are more likely to give you six seconds of their time than two minutes, or one minute, or even thirty seconds. But, if you waste those six seconds, they might not click on one of your videos again.
So, while it’s easy to get people to commit to watching a Vine, it still needs to be a good one. And it can be.
Comedian KC James has gathered over 4 million followers from posting 6-second skits on Vine.
The Weather Channel has used Vine for showing what goes on behind the scenes.
PUMA has used it pretty extensively for the #ForeverFaster campaign:
And you can use it, too. Here are some ideas to get you started:
Have any tips? Want to show us what your brand has been doing on Vine? Leave a comment to let us know!