eCommerce is used on a daily basis and living without it seems just complicated.
Today, ecommerce is an integral part of every company’s revenue. According to the research conducted by Subscriptionly, by the end of 2018, this industry should be worth a mesmerizing $2.8 billion.
This article is going to help you to better understand why providing a unique experience to the customers is one of the most significant ecommerce trends.
Furthermore, 43% of consumers prefer companies which personalize their experience.
This trend means so much to customers that 41% of them switched companies because of poor personalization.
A sort of customized experience also affects the amount of money that consumers spend on buying products or services. Recent studies show that almost a half (48% to be exact) of them are likely to spend more money when their experience is tailored to their needs.
Look at the following case studies that reveal how important this factor is to the customers.
The infographic below contains many stats and case studies about ecommerce. Scroll down and take a look at it to see the rest of the trends which will help shape the future of this industry.