Social Media Optimization- Why Is It Necessary And How To Go About It

by ​Rahul Deran, Guest Contributor

Search Engine Optimization is a term that most Digital Marketers are familiar with. But, SEO now is losing its touch, because so many people are familiar with it and have the hacks to it. As one thing goes down, some other thing comes up, so is the case with Social Media Optimization. ​In the recent years social media handles have come up to such an extent that they now can’t be left out when forming a company’s basic digital marketing strategy.

What Is Social Media Optimization?

Just a rough idea, Facebook’s user engagement is of 1.8 billion users per month and of course it is bound to go up. Not just that, we also need to take into consideration that Facebook is not the only popular social media handle that there is. More social media handles such as Instagram, Twitter are there too. As well as video sites that are of the likes of YouTube and social bookmarking websites that are the likes of Reditt. All these websites give more business and leads than one can imagine. Further we will explain to you why it is that you need to include social media optimization techniques in your digital marketing campaign and how exactly it is that you can use these techniques to their optimum to get the most out of it.

​Why  Social Media Optimization Important
Social Signals in today's date are given a lot of importance. This is because they have become a reason for the audience to trust the business with the help of the reviews that they receive, the likes their pages have, the retweets that they get and many other such things. And this is basic human nature, before investing say even in such a small thing as watching a movie we read the critical analysis and ask our friends how the film really is, same goes with Digital Marketing. With a plethora of firms in the game sometimes it can be difficult to choose and Social Media Optimization helps people to choose the cream better. This is one of the major reasons why more and more companies these days, indulge in Social Media Optimization.

How To Better Optimize Social Media
There might be a lot of similarities between Social media Optimization and Search Engine Optimization, but there are more than a few differences too. Where SEO uses both On-Page and Off-Page techniques to get a better score, SMO is totally an on-page activity.  After we know what our niche is, we should accordingly work towards making our audience satisfied. Here are some tips that would help you to optimize better when on social media.

Content Is Important
The content you write should be formulated in such a way that it is interactive, this should be done so that there is as less bounce rate as possible. Other techniques that you can use include interlinking, that would help you to have the audience for more time on your website. Apart from this you should make sure that the content that you write should have as less jargon as possible, which means the use of technical language should be as less as possible so that everyone, be it an expert in your niche or a newcomer can understand it.

Design
Design is a really important factor when talking about Digital Marketing. Your website should look as attractive as possible. The design is the first thing that your audience will look at when they visit your blog or your website. Make sure that your design is such that they want to stay there for long.

Going Social Is The Key
This means that you need to build good networks with other players in the field so that you can grow together. You need to speculate better and use social media platforms to their optimum.  Facebook alone has an engagement of more than 1.8 billion people per month and this is just one site, so you can think of the potential that this field holds.

Optimize
You can optimize your presence on social media by various methods such as by having Social Media Icons on your website, by showing subscription options, using social login etc.​