What Pinterest Can Do For Museums
1. Exhibiting Exhibitions
The basic premise of Pinterest is the organization of images into themes. That should ring a bell as essentially that’s what museums do with their collections. Pinterest gives museums a forum to showcase their holdings, but more importantly, Pinterest gives museums a way to display images differently than they are shown in the actual exhibit space. On Pinterest, images can be pinned according to an infinite – and changing – array of themes.
For example, the J. Paul Getty Museum’s Pinterest Page has, in addition to expected offerings such as “Museum Exhibitions,” boards titled:
2. Facilitating Discussion
Pinterest’s comment function plays into a new trend in museums, the creation of the “mindful museum.” The idea here is that museums do not serve to simply be the displayers of objects, but rather they are spaces that encourage visitors to interact with the exhibits and to be changed by the experience. By providing a safe and easy forum for commenting on pins, Pinterest opens a conduit for mindfulness.
3. Showcasing the Shop
A board dedicated to the items on offer in the museum shop is a no-brainer. With its focus on eye-catching images, Pinterest is a marketer’s dream. And now Pinterest makes it easy to add a price tag to your pin.
As museums struggle to retain their place in our culture, a strong and creative digital presence is increasingly vital. They can’t afford to neglect a social media site as popular as Pinterest.
Does your favorite museum use Pinterest? What boards would you love to see? Let me know in the comments!